Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.

The illustrator Ruchi Shah reflects on how illustration changes or retains form as it travels from one medium to another.

Animal Planet is loved world over for bringing people close to the wonders of the animal kingdom. Their universal message required a universal and fun logo that transcends all platforms.

Products might be non-living things, but according to industrial designer Subinay Malhotra, they do have feelings and emotions of people living in them. More on how you can turn that little crush for product design

Rebranding a well-established company, giving it new additional values and sustaining it of its exceptional worth in the eyes of its customers is not an easy task! Elephant has successfully achieved this in its encounter

A character is incomplete without its costumes, props and environment. Especially if it belongs to the world of fantasy. Therefore, to render a character in totality, one should be very clear of its complete image

Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as

You can see so much more with one eye closed. Photographer Girish Jain believes art is present everywhere, and that one needs the right perception, an intention and of course a camera, to see it.

Personifying consumer, content and commerce relationships through panel discussions and interactive discussions.

Traveling is an important part of a designer’s life. It not only offers new experiences, but also opens the designer to fresh perspectives.

December 2018 is loaded with creative and entertaining workshops, events and exhibitions to give you a dose of inspiration and motivation to strengthen up the work spirit.  Read through to know about all these happenings

If there’s one thing that disheartens a designer, it’s resistance. On the other hand, every designer should know how to use his free-flowing strokes to justify the core message. Graphic designer and illustrator Gautam Gajbar

Designing by developing personalities is one of the best ways to create relatable, relevant and successful campaigns, and Saatchi & Saatchi Integrated Solutions shows us how with the Nobile's 'Hang Loose' campaign for the young

The VFX Company, Adaar, in association with Cheil India and Rocketscience Lab, creates a fun and engaging video that portrays the USPs of the Samsung Galaxy tab in an amusing way.