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Frolic brand has become one of the experts in the making of Italian cheese in many different flavors. Since 1993, they are the leading supplier of various kinds of cheese in India. For their new variant of Italian cheese flavour, they approached the team of ‘DesignerPeople’ to come up with a unique packaging for it.

Italian Cheese

• Brief: Italian Cheese is the way forward

A large quantity of milk got wasted on daily basis in North India due to lack of dairy infrastructure. To make the use of that milk, Mr. Girish Juneja, the founder of Frolic, has decided to launch the cheese products in the Italian flavor as it has become trendy these days in India.

Italian Cheese

Challenges: Mindsets need to be changed

The first challenge was to understand the Italian food culture to give a native touch on product packaging in order to get an international look & feel.

But the real challenge was to convince the Indian buyers with an idea of unique cheese and butter, as fresh bocconcini and mozzarella salad cheese are relatively new to Indian market.

Italian Cheese

Solution: The Italian Cheese Flavours for India

With the help of customer insights, Designer People team proposed an eye-catchy and attractive ‘Hexagon’ shaped packaging for the butter.

The shape helped with the natural flexibility and also is convenient for the storage and transport.

As the brand wanted to highlight the ‘process of making Cheese’ being imported from Italy, Designer People included an Italian flag on the pack with the tagline “taste the real Italian flavour” to make it more evident.

Italian Cheese

The wooden texture background has been used to get the feel of a dairy farm, which overall convinces the Indian buyers to buy Folic’s product over the competitor products.

Result:

Successfully launched Folic products into the B2C market, communicating an effective value proposition. Customers well appreciated the packaging through positive feedbacks. Also, there was a gradual increase in B2C market sales along with existing B2B market.

Studio Role:

Package designing, Test Marketing, Positioning, NPD and Innovation, International insights.

Italian Cheese
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The brand name, list of ingredients and description as well. How do you fit all this into a limited space and still make it all look organised and appealing? Well, that’s why we have packaging designers. Akim Melnik, a Packaging Designer from Belarus believes it’s important to keep certain key things in mind to help fulfil the purpose. In a conversation with Creative Gaga, he tells us about his design dogma.

Packaging
NOORBEST HIBISCUS DRINKS
Packaging
NOORBEST HIBISCUS DRINKS

CG: Your designs are mostly focused on branding and packaging. What is your design philosophy that makes you as a brand, stand out?

Akin. To describe the philosophy in words is difficult. It’s like a dream that you’ve had, you remember it, but just cannot describe it. However, there are some things that are always important to be aware of when designing for a product or brand. First is to meet the expectations and preferences of the target audience. Secondly, ergonomics and making sure information on a pack is correctly presented is crucial too. And lastly, you cannot create without knowing what’s already out there. Hence, competent analysis and research of competitive product packaging is a necessary step. Remember, that a good design can sell a bad product, just like a bad design can worsen the selling a good product.

Packaging
Silver Probe Vodka Decor Design
Packaging
Silver Probe Vodka Decor Design

CG: You have designed across a range of products, providing packaging in a variety of shapes. How do put yourself in the brand’s shoes? How do you know a juice bottle should look like a juice bottle and not like an oil bottle?

Akin. Sometimes you have to comply with existing stereotypes, and sometimes deliberately go against them. Much depends on the marketing objectives of our client. The client, brand and brief determine where you must draw the line.

Tea Package Design
Tea Package Design
Helsy Granulated Coffee

CG: Packaging and logo design have to be practical because they serve a purpose that has to be truthful and genuine. How do you balance practicality with creativity?

Akin. The primary function of packaging design is to appeal emotionally. Practicality comes second. Any task can be perceived either as a routine or as an opportunity to show their creativity. Good packaging design is a harmony of creativity and practicality, all done in a contained manner.

Packaging
Indian Instant Coffee Package Design
Packaging
Indian Instant Coffee Package Design

CG: When you started as a design studio, what was the most difficult part? How did you overcome challenges to become so successful? How do you reach out to the world?

Akin. The most difficult part when you’re just beginning is the inexperience and lack of knowledge about principles and techniques of creating high-quality packaging. Like in any other part of life, all these difficulties are overcome by everyday work done with full dedication. Experience is the best teacher and this process of improvement is endless and amazing.

ABC Juices Package Design
Gotovim Vmeste Spices Package Design
ABC Berry Jam Design
Olivia Mix Sunflover And Olive Oil

Published in Issue 22

This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

 

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As people realise the creative hard work behind beautiful packs, this field is getting innovative. Packaging design plays an important role in the success of any brand or product. The goal of an inspiring packaging design is to turn projects into collectable and saleable items. It has to have strong visual appealing to stand out of the competition.

 

So, we have selected 20 best innovative & inspiring packaging designs, which will not just motivate you to create appealing designs but also give you update on current packaging trends.

1. Pen Packaging

Designed by: Wingyang

2. The Best Tea Time of the Day

Designed by: a.Design

3. Manjoor Estate’s

Inspiring Packaging

Designed by: Isabela Rodrigues

4. Paper Boat

Inspiring Packaging

Designed by: Elephant Design

5. Olio D’oliva

Designed by: Alessia Sistori

6. Topshape

Inspiring Packaging

Designed by: Sweety & Co

7. ACH vegan chocolate/ Limited edition

Designed by: Gintare Marcin

8. Kraftig

Inspiring Packaging

Designed by: Isabela Rodrigues

9. PANGÆA

Source: Behance

10. Packed like Sardines

Designed by: Brandiziac

11. Aphrodite’s

Inspiring Packaging

Designed by: Midday Studio

12. Flour Beverage – Sattu

Inspiring Packaging

Designed by: Vikash Raj

13. Le chocolat des Français

Source: Pinterest

14. Motif Wine

Designed by: EN GARDE

15. Filirea Gi Wine

Inspiring Packaging

Designed by: Christos Zafeiriadis

16. Exotic Coffee Collection

Inspiring Packaging

Designed by: ARTEMOV ARTEL

17. Smoker’s Teeth

Inspiring Packaging

Source: Pinterest

18. ASAP

Inspiring Packaging

Designed by: Elephant Design

19. Pasta Packaging

Designed by: Nikita Konkin

20. Milko

Inspiring Packaging

Designed by: Giovani Flores

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Rocklets, a popular brand in the category of chocolate and confectionary in Argentina, wanted to give away headphones as a present with the purchase of Rocklets Easter Eggs. Morphine Motion Graphics created two fun and cool 3D illustrations for the packaging design of the giveaway.

 

Connect Here

 

Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design

Users are aware of trends, demanding trendy products. Brands succumb to these demands to have a stronger say and a longer stay in the market. Studio Elephant Design has elaborated on this cycle explaining the need of packaging design.

Trends are a reflection of how people behave, how they live and vice versa.

 

One may believe tech-based products like smartphones & AI assistants are changing the way people live. But there is as much change happening in their lives through humble packaging design. In times of extreme actions and judgments, it is believed that design becomes prettier. This actually is happening.

 

There are certain things individuals look for before buying foods, beverages, personal & home care products nowadays:

Packaging Design

1. Tell me a Story?

Story of origin, granny’s recipe, kind of music played to cows… Is it a superfood rediscovered? Was it made the exact same way people made stuff when the world was perfect? They want to know more, not just about the ingredients or the company behind it, but also the hands that made it. They are hungrier for stories than the food they are buying.

2. Small for me Please

Because of longer commutes and increased working hours that blur into socializing, people are looking for things that will help them stretch their days outside of homes. Small portions of handbag-insertables are a rage in colour cosmetics, face masks, wipes, hand sanitizers, and other personal care products for on-the-go use. Spoilt for choice and highly aware of what they consume, people prefer single serves in snacks, meals & beverages.

3. Be Direct

Farm to Face. Grass to Glass. Park to Plate. Yes. That is how people like stuff to reach them. They want it fresh, preferably hand-made, with least processing. Demanding honesty of intent and transparency on the label about what goes in, they like small batches made with care. Lesser the machine intervention, the better it is.

4. Give me an Eye Candy

Packaging is not just for protecting the goods, it needs to give the product a flaunt value, making it Instagram-worthy. Packaging can be an object of desire itself. So the “look” of packaging is as important as what it carries inside.

5. Sustainability Counts

Over engineered packaging is a big no-no. The simple, the better. Is the plastic used easily to recycle? Reduced packaging layers, lesser staple pins, alternative chemical inks & glues, these are things that the sustainability-aware users look for

• Game Changers 

Technology-based enablers are bringing some change too. The biggest change is in the way packaging can enable customization of every consumption experience. Technology & insightful design makes it possible to have small batches, personalized messaging or even controlled release of ingredients. Eg Kolibri (Japan) beverage bottle allows consumers to control the amount of sugar they want in their drink.

Recent advancements in automated packaging lines are not only more efficient, but also adaptive & flexible. They enable personalized packaging with individual names like the Coke cans & bottles from “Share a Coke” campaign.

Packaging Design

• Studio Sampler

Elephant helped develop a brand of Indian ethnic drinks that was based on nostalgia, aptly named “Paper boat”, taking one back to the good old days of childhood when life was simple and full of optimism.

 

Doy packs seemed a more sustainable choice against bottles, cans or cartons. The shape was designed to feel like squeezing a fruit and easy to open cap was inspired by paper boat itself. Graphics were simple and represented an uncomplicated, delightful world.

Packaging Design

The incredible part was that the brand refrained from using mass media for a couple of years. ON-the-shelf packaging did all the talking. And in less than five years, the brand made it to the top position in single-serve beverages, won many awards and also made it to the list of buzziest, most promising brands from India.

 

This is an interesting example because it aligned with all the five reasons for engaging with a brand and was created well in time to be able to ride the wave successfully.

 

For designers & consumers who don’t like to be cookie cutters, personalization and customization possibilities are like a boon. The only limitation would be ideas, which one is hopefully never short of.

Issue 45

Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. So, go ahead.

 

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People are not too fond of throwing things away, and in the recycle-reuse world of today, people find ways to use small little things for their own unique purposes. Whether it’s a tin tea leaves box converted into a pen stand or gift basket used as home decor, designer Anoop Chalil believes it’s all about thinking one step ahead. Below, he outlines key points to help create innovative packaging that helps the product and its consumers.

HIAXIS Logo
Logo for HIAXIS
Packaging for HIAXIS

Experience comes with an Experience

It can be said that packaging design is more about the journey than the final creation from a designer’s point of view. It’s not just interacting with a product, but also with the people and culture behind it. These when combined enhance one as a packaging designer, giving you more insights and in depth knowledge of the skill.

Brochure Design for HIAXIS
Brochure Design for HIAXIS
Branding for HIAXIS

It’s not about Doing Different Things, it’s about Doing Things Differently

Every designer explores their own niche; their own style. And even though at first look, some designs by various designers might look similar, where it may look like a identical tools or techniques have been used, a closer look reveals the small differences that make a difference. For instance, it’s easy for many to simply use the align tool in design software to arrange and organize objects. However, a difference can be made by using a grid system and zooming into each object to manually arrange them. Such detailed working style goes on to make a huge impact on the final outcome.

Logo for Vistara
Stationery for Vistara
Brochure Design for Vistara
Brochure Design for Vistara
Brochure Design for Vistara

What You Keep in Mind should be Kept in your Design

The look and feel of packaging is predominantly dominated by the product. However, simple and minimal designs stand out in a cluttered shelf. Before creating innovative solutions, it is important to keep in mind some simple points to make the journey smooth and obstacle-free. Staying simple and honest is key and so is researching consumers, markets and competition before getting onto designing. Also, packaging designs significantly depend on the type of material being used and hence a good understanding in such areas is crucial as well. Apart from that, product extension and legible typography are some more aspects that must be included in every design.

Leaflet Design for Vistara
Packaging Design for Vistara
Packaging Design for Vistara

It’s not about Who’s in the Driver’s Seat, but What Car you’re Driving

In the design world, everyone would agree that the clients have the ultimate say. But that does not stop any designer or design from coming through. It’s not easy of course and is a skill that comes with experience and confidence. As a packaging designer, it’s just not enough to simply create packaging that looks good; one needs to always have concrete reasons as to why that is so. Tell the client’s why using well-researched reasons and they will agree with your concept.

 

For example, coming up with Tin packaging that could be used as keepsakes by consumers instead of using plastic bottles that the client initially demanded works a lot better to not only add to the designer’s portfolio but to work for the brand as well. Effectiveness is key and this way, designers can have the last word. But this by no means is disregarding opinions of clients. Designers must also be aware that companies spend two to three years researching a product before launching it in the market. Hence, it doesn’t hurt sometimes to try and understand where they’re coming from.

Logo for I AM PURE
Logo for I AM PURE
Packaging Design for I AM PURE
Packaging Design for I AM PURE
Packaging Design for I AM PURE
Packaging Design for I AM PURE

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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At times, we get stuck playing the tug of war between a client and designer so much so that we often forget about the product or brand in focus. Branding and packaging expert, Petar Pavlov from Macedonia makes the product the epicentre of his thoughts and designs to create ideal protection and cover for them-just like our skin.

Packaging Design - Peacoque
Packaging Design - Special Range

CG. You seem to have grasped the true essence of packaging, infusing a brand’s personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?

Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn’t complement the product.

Packaging Design - Doritos
Packaging Design - Doritos secound
Packaging Design - Doritos Third

CG. How has being a packaging designer in Macedonia influenced you as a designer? What local traits do your designs possess? What traits make your designs competitive for the international world?

Petar Pavlov. I have been working in Macedonia and Serbia too, but it’s important to note that location nowadays has nothing to do with the influence. The situation in Macedonia design-wise is not really up there. However, it’s good to see more and more designers pushing boundaries.

Packaging Design - Brush Stroke
Packaging Design - Brush Stroke Label
Packaging Design - Domaine Lepovo Stationery
Packaging Design - Box
Packaging Design - Domaine Lepovo Cork Screw

CG. What is your design process? And how much does the initial idea resemble the end design that the client accept? Do you dictate your designs or is it dictated by the brand and/or client?

Petar Pavlov. I always start with research and the results of such are what dictate the final design. The journey from the first proposal to the end solution is a complicated one and varies from project to project.

 

At times, clients can make critical decisions that result in a final outcome nowhere resembling the initial concept at all. And at times, there are instances where clients agree with your notions and understanding. But ultimately, in this business, it’s the brand that controls everyone, be it the client or the designer.

Packaging Design - Tga Packshot

CG. If you could pick any one brand/product in the world to design some packaging for, what would it be? How do you use your designs to enhance the product experience for the consumer?

Petar Pavlov. I love chocolate, so I guess I would pick Lindt. And to answer the second part of your question, I usually try to find small details that would surprise the consumer and allows them to connect more intimately with the product.

Packaging Design - Tga Collage
Issue 26 - creativegaga

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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