The Colloquial Love Story of a Brand
Creating a successful love story entails a pivotal moment that drives the protagonist towards character development and a happy ending. The audience should be on the edge of their seats, experiencing the emotional journey that leads to a satisfying conclusion. It takes a skilled director to create this connection between the story and its viewers. Similarly, building a brand requires a similar approach. Sweety & Co. understands the importance of this process, conducting extensive research and narrative-building to create a captivating story that effectively communicates with a brand's target audience. They have experience working with a diverse range of brand concepts, delivering design maturity and efficient KPIs such as visual consistency and social listening.
One of the most fundamental drills from the Brand bible is naming your brand. The origin of SWEETY was part of a tagline generated in reference to the founder, “Isabela Rodrigues - Sweety Branding Studio”. A thoughtful rebranding session led to Sweety & Co. as the official name, representing the playfulness of the world of sweets and reflecting the brand’s primary focus on consumer products.