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Aman Khanna

A graphic artist, illustrator, sculptor and a visual storyteller, Aman Khanna has his hands full with ‘Infomen’ that he started in London in 2005 and ‘Infonauts’ in New Delhi in 2009. His latest venture goes by the brand name ‘Claymen’ which is a set of functional and dysfunctional objects as well as unique handcrafted sculptures.


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This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.

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Bored of two dimensional design, Aman Khanna started exploring the third dimension of it by getting his hands dirty, literally! He got inspired by local Indian potters who breathe magic into a simple raw material like clay. Aman started molding sculptures and day to day knick knacks from clay.

Your Hands Dirty
Gray Water
Your Hands Dirty
Seek and How
Your Hands Dirty
Colour Me White
Your Hands Dirty
Pourer
Your Hands Dirty
Conscience of a Subconscious Mind
Your Hands Dirty
Shared Burden

What People Want

In India, the design is perceived in various ways; what works about Claymen is that it caters to a wide spectrum of users. Functional objects satisfy the practical shopper; dysfunctional art-oriented pieces attract the fanatics and the clay sculptures appeal to almost anyone who looks at them. Aman clearly understands the needs and more importantly the wants of the people thereby bringing to the table a fresh take on art.

Your Hands Dirty
Man and Woman v/s Society
Your Hands Dirty
The New Mountain
Your Hands Dirty
Mess is more - Bottle
Your Hands Dirty
Planter
Your Hands Dirty
Flask
Your Hands Dirty
Crow Bottle

A Shout Out to All

The theme of his project follows the daily routine of a common man; his ups and downs are captured beautifully in objects like lamps, cups and sculptures. The choice of colours and the fact that each piece is an outcome of love and painstaking labour is what sells across stores in Mumbai, Delhi, Bangaluru and soon in Melbourne

Your Hands Dirty
The Attachment
Your Hands Dirty
Balancing Vase
Your Hands Dirty
Scream
Your Hands Dirty
Lost In The Noise
Your Hands Dirty
Loud Mouth
Your Hands Dirty
Brain Drain

Exploring Forms Through Material.

Being inspired by local Indian potters, Aman tried his hand at clay sculptures; clay as a material is quite versatile and at the same time simple. Hence the exploration of design and expression of his thought process is quite clear. The idea behind using clay was because it is commonly used and worked with; making the theme of common men and his life more relatable.

Your Hands Dirty
Hyperventilating Vase
Your Hands Dirty
Release
Your Hands Dirty
The Balancing Act
Your Hands Dirty
Distressed Planter
Your Hands Dirty
Holler Kettle

Published in Issue 32

This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.

 

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Anjali DSouza

A Master’s degree in Graphic Design and an Undergraduate in Visual Arts has shaped Anjali DSouza into a fine Illustrator and Visual Designer. Anjali realised early that being a freelancer is the best way to kick-start her career. The freedom to deliver a client brief and the exploration of her style has come through thanks to her decision to venture out unaided.


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If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

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For most people, starting alone is daunting; Anjali DSouza explains how she feels about the entire concept of being a freelancer? Read on to know what a young designer should know before jumping down the freelance path…

World of freelance
COLOURED BLISS
GRAPHIC GREETINGS

Dealing With Real Problems

For most people, starting alone is daunting; however, for Anjali, the entire concept of freelance was a welcome challenge. In order to create a lasting impression and stamp her mark on the global level, she has worked hard and tried to put herself in the shoes of her client. Earning the praise of clients and critics alike, this designer knows the emotions of design problems enabling her to arrive at a solution.

THE NEW CASSETTE
THE NEW CASSETTE
World of freelance
THE NEW CASSETTE

Perseverance Pays

Being a designer in India is not easy, competition is tough and her mantra is to work hard and believe in oneself. Creating your own distinctive style that sets you apart will always help you move forward; for Anjali, Indian folk tales combine with bold colours and expressive line work elevating her above the rest. After understanding the problem, adequate research is required to move ahead and execute the solution and this is exactly what makes Anjali DSouza click!

World of freelance
DESIGNING DEWARISTS

“For Anjali, Indian folk tales combine with bold colours and expressive line work elevating her above the rest in freelance”

World of freelance
THE CLASSICS RE-IMAGINED
THE NEW CASSETTE

Young Designer should keep in Mind

Being a team player is integral, working with strong-minded individuals can help shape a fresh career and provide opportunities to learn from other designers. Another important aspect is to connect with the client so as to find a common point and further a healthy process of working together. Lastly, in order to ‘grow’ as a designer, one must be open to working hard and accepting both praise and criticism

PLAYFUL PUPPETS

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

 

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Minal Dusane Mali

A Graphic Designer from Sir J. J. Institute of Applied Arts, Minal Dusane-Mali has worked for the who’s who of the creative industry viz. Ramesh Sippy Entertainment, Giant Robot Illustration and Prana Studio to name a few, before co-founding YOMY Designs in 2010 with her partner Yogesh.


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If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

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Ashwini Deshpande

A 1989 graduate of National Institute of Design, Ahmedabad, India, Ashwini Deshpande is the co-founder of Elephant, India’s largest independent integrated design consultancy with offices in India & Singapore. She is also an active founding member of the Association of Designers of India. She has done many award-winning works for global brands in automobile, engineering, FMCG, food service, healthcare & personal care segments.


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If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

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Creative Gaga - Issue 48
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Ashwini Deshpande

After a diploma in Multimedia, Bachelor of IT and a diploma in special effects at MAYA, he has been using his knowledge to improve advertising in India. Working for brands like Kingfisher Beer, Royal Enfield, Peter England, CCD, East Bengal Football Club etc. have made him part designer and part artist, helping him at his current workplace namely furniture brand Urban Ladder.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Every design student or graduate dreams of interning with the best agencies or studios and Elephant Design tops the list. Ashwini Deshpande, the co-founder of Elephant Design shares their well thought strategy behind selecting and mentoring interns each year just like how an elephant will mentor their calf to be part of their family.

As a student of NID, I was an intern at Lintas & Module Studio in Mumbai around 1986-87. First one made me realise that I didn’t want to make a career in advertising and second one gave me the confidence to be an entrepreneur. I can say this with conviction that my learning was far wider than the specific projects or work done in those internship months. And I can never be grateful enough to those who mentored me then.

At Elephant, we have interns not only from design & management institutes in India, but also from Turkey, Singapore, France, The Netherlands, USA & Mexico. Idea behind accepting interns from diverse disciplines and cultures is to make Elephant culture richer & more inclusive.


We strongly believe that an intern needs to have a good mentor who is patient, has empathy & encourages experimentation. So we never invite more interns than we can mentor. Out of a hundred odd expressions of interest, we select about ten interns every summer. We do look at the portfolio, but more importantly, we look at the readiness to become part of a large team and learn from everything that goes around in a very busy design studio.


Design is not a solo game. Anyone who is too focused on his/ her project is not welcome, as they would not integrate with the spirit of teamwork at Elephant. What we promise is a role in the team and expects the intern to enjoy the ride.

 

We also hire fresh graduates from some of the design schools in India and from them we expect passion to experiment, enthusiasm towards teamwork and ability to articulate ideas through visual story-telling. We like people who are curious, positive and flexible

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

 

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From Bhavnagar, Gujarat, to completing his Bachelors of Commerce and Diploma in Visual Communication from Srishti School of Design, Art & Technology, Deval Maniar has been experimenting with type and wants to explore this area of design. Bored of the typical representation of Indian scripts, he took on a project, with a little help from a friend Malvika Tewari, which put him on the map.

Project:
A modern day twist of combining Japanese poems, Haiku and Gujarati script, ultimately resulting in interesting posters and a coffee table book. Bold colour, strong typography and charming poems are sure to catch the attention of almost everyone who looks at the posters. Two very dynamic, yet different cultures come together to create loud yet minimal art establishing a fact that art lies in almost everything around us, you just have to look for it.

Concept:
An attempt to preserve and remind people of Gujarati literature through an age old technique of Japanese poets: Haiku. Deval combines these Japanese poems and Gujarati text into visuals that are modern and easily understandable.

Outcome:
Deval applies his knowledge of visual communication to create interesting posters and a coffee table book that is sure to revive the practice of Haiku and re-establish Gujarati script.

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

 

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Vinita Jakkal

Vinita Jakkal completed her Post Graduation in Graphic Design from MIT Institute of Design and currently working as a Senior Designer at Elephant Design, Pune. With 5 years’ of working experience with well known clients from India & Abroad, she enjoys working on branding, Packaging & UI projects.


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If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer?</p> <p>This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.</p> <p>Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

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All designs should reflect the personality of its creator but sometimes clients brief can take away the twinkle of the final artwork. Freelance Illustrator & Graphic Designer, Minal Dusane-Mali shares her experience on how she manages the difficult task to fit the client brief, be creatively supreme and do business with her partner.

A unique version of the word ‘Cocktail’ in the literal sense!

Standing out from the rest.
All designs are a reflection of its designer; however many times a client brief can dull the sparkle. The same cannot be said about Minal Dusane-Mali’s designs; as for them the final outcome is a result of the combination of Minal’s personality and the client requirements. Neither is compromised for the other! She tries to put a piece of her persona in each design, which is what makes them unique. The challenge in expressing oneself through each design is to not lose sight of the client brief, as every design is for the client and his audience.

Merging new and old Hyderabadi lifestyle using mix media, fulfilling the need to showcase Hyderabadi traditions and current trends.

Communicate through graphics.
Using words and imagery to communicate are two totally different techniques; there is always an never ending debate as to which is more effective. However after observing Minal’s work most people might get swayed into thinking that illustrations are probably the way to proceed.

A caricature for a Punjabi restaurant, with a typical Sardarji chef representing the theme of the restaurant.

Colour me what?
In design there is a fad of either choosing colour or monochromes to express oneself; following one of the either somehow creates an image of the designer for their audience. However somewhere the idea has been forgotten that colour is purely a medium, the design is first composed of the sketch which may or may not be plastered by colours. Minal has a strong personality which is characterised by an even stronger palette; the make of the good designer within her is due to the fact that she knows when to pick up her brush and when to ditch it. Colour or not that is a decision to be made according to the need of the design and not for the sole purpose of expressing the design sense of the individual

Absolute India! Highlighting typical Indian design forms in a bottle design for a popular vodka company.

Colour me what?
In design there is a fad of either choosing colour or monochromes to express oneself; following one of the either somehow creates an image of the designer for their audience. However somewhere the idea has been forgotten that colour is purely a medium, the design is first composed of the sketch which may or may not be plastered by colours. Minal has a strong personality which is characterised by an even stronger palette; the make of the good designer within her is due to the fact that she knows when to pick up her brush and when to ditch it. Colour or not that is a decision to be made according to the need of the design and not for the sole purpose of expressing the design sense of the individual

A typical Punjabi couple characters for a restaurant logo.

The new way out.
How can every design be exclusive, fulfil client needs and satisfy the designer? All that in one design output seems difficult to achieve but Minal believes that every challenge has its own obstacles but also holds the path to solution. A core thought needs to be conveyed in the form of a sketch; additives to these only enhance that thought.

‘Mobies’ a.k.a Mobile styled characters have been developed for an ad campaign.

Work Closely.
Co-founders of YOMY Designs, Yogesh & Minal are passionate about design, creating an innovative product and most importantly convince the client, both these individuals have developed their own sense of design and work well as a team. They believe the whole process should revolve around the business objective of the client and how to achieve it. Also, working closely with client by updating and taking his views regularly throughout the complete design process made sure that you are not loosing focus on the client’s objective. To present matchless design, designer should keep himself or herself updated with new methods and techniques, understand trends

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

 

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