Saraswati
Saraswati

The New Age of Mythology

After being formally educated in Commercial Arts, Sachin Ghanekar started working on brand identities, websites and experiential graphics as part of his advertising career. Currently a Design Head for an e-commerce store, ‘Mad in India’ he one day hopes to set up his own design firm and further his unique designs.

Inspired by the timeless Mahabharata, which he uses as a guiding philosophy, Sachin has been re-designing mythological characters for the younger audience that is curious and eager to learn. A steadily growing number of brands and T.V. channels for children show what an important part of the consumer market they are. Through his rendition of Indian gods and goddesses, he aims to appeal to children as well as their parents.

Saraswati
Saraswati

Saraswati, Goddess Saraswati in her typical colours, ‘Veena’ and sweet expressions is right out of the pages of mythological texts.

Shiva
Shiva

Shiva, the dancing Shiva is only complete with his ‘Trishul’ and the third eye is as descriptive as it gets!

Hanuman
Hanuman

Hanuman, the radiating energy, red mouth and ‘Gada’ make this version of Hanuman visually appealing for not just the children but also everyone around them!

Krishna
Krishna

Krishna, a version of Lord Krishna with the pot of his beloved ‘Makkhan’, however we are missing the inseparable flute.

Kali
Kali

Kali, a playful take on the colourful Goddess Kali.

Buddha
Buddha

Buddha, minimalistic illustration of the blissful Buddha which will sit perfectly on a T-shirt range for children.

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