Creativity is like a continuous journey and change is constant in the digital world. The key to success is to understand that one needs to be flexible and become a specialist generalist—what I mean is of having an understanding and working knowledge of key areas that relate to your core skills.
Personally, I characterise myself as a specialist generalist. I get bored doing the same thing all the time and enjoy the challenge of being thrown into something totally new. I like seeing how seemingly disparate things relate to one another. Dipping my toes into various media and skillsets that affect how I bring the idea to life. This could mean going from UX work-flows to putting together an animation of the experience to bring it to life, or it could be coming up with a communication campaign.
The good part about the creative industry is that it offers so many learning opportunities every time you start on a new project. You could go from being somebody who is specialised in working on graphic icons to becoming involved in conceptualising, storyboarding, animating as soon as you start collaborating with others.
For me being creative is not a job of 9 to 5, you don't stop doing it when you go home. It's a career that's a bit obsessive. It's with you all the time and you start to make these connections when you are at the shower, waiting at a traf c signal or watching a wonderful sunset from your window.
Anything and everything can inspire you, and that creative restlessness in you pushes you to learn to make things out of nothingness. It's the absolute joy of the job that you can start your day staring at a blank page and by the end of the day end up with an idea made up of words, visuals and code. Core skills combined with a generalised approach will be the way forward.
