Inspirational Packaging Design Trends of 2018!
Showcasing new packaging design trends making their mark this fresh year. Check out all that's new and all that's found its way from the past into the present. There's so much to discover!
Design, design everywhere! There is so much design in this world, today, considering the wide range of applications that it has. No doubt, it has become so much more relevant now than in the past. If you take a good look at it, you realise how design has changed across various mediums in time and taken new shape and perspective.
With that in mind, here we highlight some of the new trends that have found their way into the existing design scenario and those that have carried on through generations to come forth even in current times. Take a good look; you never know what it might strike!
01
Flat Design
Flat is in. Something that has been in vogue for a long time now, it continues to remain the ideal way of display, presentation and functionality as well. The classic flat can be seen in various shapes and patterns up to this day. Be it squares or rectangles, the flat is here to stay.
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02
Minimal Design
Minimal is the new thing to do. Gone are the days of congested, over-informative and heavily loaded design with overwhelming patterns, colours and shapes. Instead, design has grown to become not only smart but so also 'essential'. That just makes it easier to focus attention on what really matters, doesn't it? Clear, simple minimal.
Designed by
- Łobzowska Studio and Marysia Markowska
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03
The Colors
Bold Colors
"Colour, colour, which colour do you want?" Remember the game? Well, when it comes to current design, the answer is pretty clear and simple – Bold colours. They strike the eye well and stand out in a space filled with so many different shades without much effort. Bold is the new gold, indeed. It does the job and in a striking fashion, that's hard to miss.
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Designed by
-less ., Gosia Perkowska, Martyna Wędzicka-Obuchowicz and Anna Okrassa
Pastel Colors
Pastel colours are quite contrary to the widespread trend of bold tones and shades. That is one of the reasons they go so well with subtle messages that need to find their way through the clutter of loud designing. It is one way to be heard and seen without creating an unnecessary fuss in a space that is filled with noisy and flashy features.
Designed by Creatsy Official
Designed by ChocoToy cute
04
Bold Typography
Bold is big and bold is beautiful. It speaks loud and clear, without room for doubt, thus putting across the message in a way that leaves no scope for any kind of distortion or dilution. It has, for this very reason, become so much of a trend to find big and bold typo in bold shades and backgrounds. Look around, it's everywhere.
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Designed by
- Rodrigo Saiani, Flora de Carvalho, Dominique Kronemberger, Plau Design and Lucas Campoi
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05
Patterns & Shapes
Geometric
Geometry is present in everything. Right from a needle to the very solar system, everything is geometric in nature – something worth considering when it comes to design too. After all, geometry is perfection and can never feel wrong if all is in sync. So also with the design elements, the right geometry never fails.
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Designed by oraviva! designers
Designed by IWANT design
Custom Shapes and Elements
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Designed by Lucas Wakamatsu
Vintage
The term "Vintage" speaks for itself and needs no real explanation. It is synonymous of a strong level of integrity and effect that has lasted the test of time without compromising on its originality. "Vintage" will never be old; it is here to stay for a long time to come if not forever.
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Designed by
- Auge Design and Giovanni Stillittano
Designed by
- Fuse Collective, Adrian Knopik, Lubos Buracinsky and Striker agency
Doodles/ Illustrative
Doodle-doodle on the wall, haven't we all? Well, this is a trend that had lasted generations and seems to never get old—'cause doodles are always fun, spontaneous and hence unique, never exactly the same as another. That is why they've found their way well in the design culture too and are highly impactful especially with the youth.
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06
Unusual Materials & Shapes
The unusual never fails to be noticed and make an impression. So also it is when it comes to design – everything from weird shapes to all kinds of materials, the sky is the limit. With the kind of tools available today, it is not difficult to execute that which is not so common. No shape is odd and no material is wrong.
Designed by Backbone Branding
07
Holographic Effects
The holographic effect used to be 'the' thing to do at one point in time due to its shiny, glittery nature. It is here to stay, though, as it finds it s way into the current design scene. The lure of the vintage never fails to shine even in new times. Holographs would catch our eye on any given day, including today apparently.
Designed by Anagrama Studio
08
Gradients in Packaging
Now, here's something new and definitely worthwhile. One shade just doesn't seem enough sometimes, so there's a whole range of it. Just a tone lighter or a shade darker can create and put together a whole series of gradient design. Isn't that amazing, the entire rainbow is available to put on display!
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Designed by Backbone Branding