Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.
Setting the Right Tone
Design Stack delivered a brand new visual concept infused with youth and energy for Bombay Brasserie, a restaurant that serves pan-Indian cuisine. While space is conceptually western, the food is distinctly pan-Indian, and the logo reflects the same. It initialises ‘Bombay Brasserie’, but with a twist, placing the Devanagri ‘Ba’ and its Roman counterpart side by side.
Creating a Connect
The personality of Bombay Brasserie is that of the intrepid traveller. The space graphics are thus multi-layered and diverse, taking you across India. Hints of geographical maps with coordinates trace the route from cuisine to cuisine. Regional recipes are personalised and rendered in water-colour, bringing them to life. The copy, in travelogue-style, celebrates each region’s culinary stereotypes, from the ‘Patiala Bar’ to the Red Hot Kerala Fish. The illustrations are a flavoured combination of ingredients, topography, and culture, while the typography is inspired by airport codes.
After all, it’s about the Representation
Every single piece of collateral, from what you see on the tables, to in-restaurant and promotional material, to takeaway packaging, extends the idea of travel and discovery of a confluence of culture and cuisine. That’s very much what the intention was, to create a designing initiative that was representative of the authentic diversity of the food.
Published in Issue 39
As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!
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