How to Create Magical Packaging Which Really Make a Difference
Design packaging using your head over your heart.
Creativity can be of various forms, but in packaging design, and other forms as well, it needs to be channelised and questioned. While designing, there are a few boxes that need to be ticked in order to make a successful artwork. First is individuality, where memorability and uniqueness need to be strived for. Purity and clarity is another key factor. This is where communication needs to be clear and concise so that the consumer understands from the first sight what the product is and what it stands for. Stand out factor is crucial also.
One of the key roles of packaging is to grab attention. During the course of a project, designers often go to a store and test their designs on the shelves. Lastly, adaptability and practicality need to be incorporated as well. There should always be a sense of continuity for future products for the brand and a user-centric focus.
From sketch to finish.
Every project is new and fresh and like a child needs special and personalised attention. From 20/20, brainstorming and other such creative methodologies, a lot of attention is given to the analysis of works of competitors and peers. Some things are standard though, like a briefing, followed by sketching and then revision of projects etc. Once the client waves the green flag, other resources like photographers, illustrators and artists might be involved.
People go for the colours.
Packaging isn't solely based on colour- everything is important, like fonts, graphics techniques, and composition. Colour is part of the team, but it's perhaps one of the characters that people love to look at. It can be noted that it often helps create differentiation and allows for people to choose one product over another.
Used once. Used twice.
Packaging no longer is simply a square box. The shapes have changed and so have the ideologies, post-printing processes, and technologies behind it. New and unusual types of paper and cardboard have emerged bringing about the concept of reuse and recycle. Environmentally friendly packaging is important in today's world and designers must design around the possibility of reuse.
