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Siddhant Jumde weaves a story through with each textured caricature he creates while balancing the reality of his creations with a sense of humour.

by Cartoonist SiddhantJumde
Yogi Adityanath. Illustration for India Today magazine.

Siddhant is an illustrator and caricature artist who is inspired by his family and what he grew up watching on the telly. Find out more about his creative process as he answers the burning questions regarding his creative process.

by Cartoonist Siddhant Jumde
Mamata Banerjee. Illustration for India Today magazine.

CG. When compelled you to pursue being an illustrator and cartoonist as a career?

Siddhant. When I was a kid I used to watch Disney cartoons which had a huge influence on me. Even though I still watch cartoons and animated movies. Eventually, I started drawing on the papers and walls of my house. My mother plays an important role in this. She has a good command of Rangoli, which gave me the knowledge of lines and how it works as a structure for any art. When I got admission to Sir JJ Institute of Applied Arts, where I chose illustration as a subject to specialize in, I used to go to events as a caricature artist. This helped me to build my observation skills. I studied the artwork styles from the Mad Magazine itself. That gave me a perspective to draw things differently.

by Cartoonist Siddhant Jumde
Narendra Modi, beard man.

I follow The great Balasaheb Thackeray’s cartoons, Rajsaheb Thackeray’s cartoons. They inspire me a lot. Their work shows me the weight of lines and the character designs of political personalities. I was seeking an opportunity to show my art skills and wanted to establish myself in the market. So that’s the time I got an opportunity to work with Hindustan times as an illustrator and cartoonist. And now I am working in the India Today group as a Chief illustrator. I think these masters have made me jump into this beautiful profession.

by Cartoonist Siddhant Jumde
Tribute to late Balasaheb Thackeray

CG. What does the creative process behind creating a story based character look like?

Siddhant. Well, I do lots of scribbles for a story(like every artist does). First of all, I get the stories from the editorial team and then the fun part begins. It’s an exercise for me to experiment with the characters or the situations. I do options for a story then I get the inputs, suggestions to make the artwork beautiful and appealing. It’s like teamwork that nurtures me to bring out good results.

by Cartoonist Siddhant Jumde
Illustration for a story

Earlier I used to draw on paper then I scanned it, transferred it to photoshop and then with the help of Pentablet the rendering part started. And now I work on an iPad Pro which saves a lot. There are the rough pencil drawings with the rough executions which goes to the approval. Then I have to decide which art style will look perfect with the particular story. So I keep trying and searching for references which motivates me to develop a style for that story.

by Cartoonist Siddhant Jumde
Mahatma Gandhi, tried to capture the calmness

I do ask my colleagues, my seniors, my mentor Nilanjan Das(Group Creative Editor) whether the character, the idea, the visual look okay or not. It’s an interesting part of my journey where I learn the different aspects, like how others see your art. That improves you better according to me. These things help me to develop the character or visual for any story. So once it gets approved then the most exciting part starts i.e. the inking & rendering.

by Cartoonist Siddhant Jumde
Balasaheb Thackeray

CG. What sparked the creation of textured caricatures?

Siddhant. As I said, I am a fan of Disney Animation. And now there are many animation Studios with their unique style, also I search and follow many artists and their art styles. I somehow try to capture their mind, like how they develop these amazing artworks. I started seeing the softness in every charm just. Earlier I was distorting them differently but somehow I felt that the character must attract the audience or the reader, they just adore them at least in caricatures.

by Cartoonist Siddhant Jumde
Nirmala Sitharaman. Illustration for India Today magazine.

Whenever I develop a political personality I make sure that they look cute and lovable. I don’t want to make them ugly or make them look bad(people don’t like the ugly versions of themselves). So I understood the requirements and mixed all these things to develop these textured characters. Making style is an Accidental part. I was not sure about the style I am working with but once I started creating it, I experimented with it, looking at these Pixar, Disney, DreamWorks movies helps me to develop it. It’s like going with the flow.

by Cartoonist Siddhant Jumde
Illustration for India Today magazine.

CG. What do you hope to communicate through creating caricatures of political leaders for the India Today Magazine?

Siddhant. I believe India Today has allowed me to explore and expand my work in front of readers. My job is to deliver beautiful work with some addition of cuteness and humour in it without disturbing the image of politicians. Whether the story is positive or negative, the character must look cute. As I said, I create caricatures according to the story. It’s like the transformation of words into visuals.

by Cartoonist Siddhant Jumde
Ashok Gehlot. Illustration for India Today magazine.

CG. How does sketching the faces of characters aid in relieving stress?

Siddhant. For me and every artist, it’s a boon. Sometimes you capture the features, sometimes it is difficult. It acts like a stress buster somehow if you captured it quickly or easily. Or you have to keep struggling with the prominent features. But yes, it is an exercise for your brain. It gives you happiness once you get the character perfect while drawing.

by Cartoonist Siddhant Jumde
Prakash Javadekar. Illustration for India Today magazine.

As an artist we(artists) look at the people differently. We are just studying their faces, expressions etc. I keep on thinking about the faces and bone structure etc. And then drawing them on my iPad. It keeps my brain functioning properly.

CG. How do you conceive the idea for a concept for an illustration?

Siddhant. When I get the story I started searching for the words which helps me to draw the small thumbnails of it. Once I got the required thumbnails, I combined them into a single piece of art. And based on more options. Then it goes for approval. After that If my seniors think that there must be some addition to it then they give me the inputs.

Considering all the info and inputs I get, I started modifying the visual to look appealing to the readers. As I said to get the best result, we must discuss our visions with seniors or colleagues. And keep them asking until they get bored. For any creative mind, this is mandatory according to me.

by Cartoonist Siddhant Jumde
Sharad Pawar. Illustration for India Today magazine.

CG. How does the process for creating illustration art for a digital Magazine differ from the process of developing art for a newspaper?

Siddhant. Yes, there is a difference in the process for both platforms. In magazines, we usually get time to work. But for a newspaper, there is a limitation of time. Because the stories are fresh and it’s going for printing today for tomorrow, hence we get less time to work minutely on artworks.

SiddhantJumde
Priyanka Gandhi Vadra. Illustration for India Today magazine.

Magazines are published weekly or monthly, so you get a lot of time yet you can experiment with styles also. Earlier for newspaper, I tried a fixed style just to deliver it on time. It’s like a quick job. Now for the magazine, I get enough time to experiment with the styles also.

SiddhantJumde
Mamata Banerjee.

CG. As you play with textures and styles throughout your artistic creations, how do you ensure the texture and style matches the objective of the outlet you are creating for?

Siddhant. Well, that depends upon the brief. I have to decide which style looks good for that particular story. While doing scribbles I can judge how the final artwork will look. Sometimes it gets tough for me to visualize, so I redo it. It must look convincing to me. If I am getting stuck, I search for inspiration.

SiddhantJumde
Yogi Adityanath. Illustration for India Today magazine.

CG. What do you hope to relay to spectators of your art through the cover illustrations for India Today and Reader’s Digest?

Siddhant. Basically to give the information about the story. Visuals can tell so many things without mentioning any word. I like to tell the base of the story or the scenario in a funny way to the readers. Creating cover illustrations gives me the freedom to put the vision in front of them. At the end of the day, a reader should smile, laugh looking at the visual. My motive is to give a good visual treat to the audience/readers.

SiddhantJumde
Arnab Goswami. An"chor"

CG. What is the difference between geometrical caricatures and textured caricatures?

Siddhant. Geometrical caricatures are flat vector drawings. It includes different shapes like triangles, circles, rectangles etc. Textured caricatures are more like 3D drawings or 2D drawings where you can play with the dimensions(light, shadows, mid-tones).

SiddhantJumde
Time lapse life after lockdown.

CG. How do you imagine the different characters that can be a part of a story before you start illustrating them?

Siddhant. Well as an artist I must say that if you want to develop a character you must see yourself like that character and try to act like it. I have to observe my facial expressions. It helps me to visualize the character. I still follow Disney artists theory. I observe lots of people and their behaviour while travelling. I observe faces around me. Also, the practice makes me sure about the character while drawing.

SiddhantJumde
Illustration for India Today magazine.

I make lots of rough sketches, watch Jim Carrey movies, acts, old animated series, cartoons before going for the final approach. It’s a warm-up for me. There are so many tutorials available which helps to motivate me. That’s how I imagine different characters. All credit goes to these masters and their masterpieces.

SiddhantJumde
Illustration for Business Today magazine.

You can chuckle along with the textured caricatures of Siddhant Jumde on Behance, Instagram, Twitter, Facebook.

 

And for more exciting behind-the-scenes coverage of other artists & illustrators from around the world be sure to follow Creative Gaga on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

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Hamed Khan Haidari is an inspiring minimalistic logo designer whose works speak for him.

Hamed was once a full-time IT and tech professional. He made the shift from the technical side to being a full-time logo designer. His logos are minimal and effortless, yet look so modern and serene.

He creates minimal logos inspired by animals and everyday life. Creating the simplest versions of logos is in fact very challenging. Here is an excerpt of an interview, where he shares his journey with us.

CG. Your journey in the creative field is inspiring. Could you talk about how it began?

Hamed. I would say that my journey first began with my love for drawing. Even as a kid, I was very creative. Later on, around 2005 was when I began using digital mediums of expression like Photoshop. I was pursuing it on the side as a hobby until 2017. I am a self-taught designer and was working as a technical consultant when I decided to switch full-time.

CG. Your logo design style is very minimal. Why that inclination towards minimalism? What is the source of your inspiration?

Hamed. One of the reasons I utilise the golden ratio so frequently in my design is because I want my designs to be simple and have proper dimensions and geometry. It must be appealing to the eye while yet being easy enough for anyone to draw it from memory. When a logo is basic and uncomplicated, it is remembered.

My logos are primarily inspired by animals, but I also produce monograms and other types of logos inspired by everyday life – the internet, movies, images, my city, and literature. For example, if I’m designing an animal logo, I aim to make it as basic as possible, yet expressing and capturing its whole value.

“Minimal logos, though they don’t look complicated, are in fact the most difficult ones to make. Logo design is also evolving from sophisticated to minimal and simple, with them representing the brand everywhere.”

CG. In your opinion, what do you think are some skills that are required in the creative field?

Hamed. Open-mindedness, being a good listener and speaker, and a bubbling inspiration and drive to try new things are vital. You should love what you do. I believe that when you enjoy doing something, you don’t have to hunt for inspiration; it will come to you without any effort on your part.

Being a designer is only one feather in your hat. In order to succeed, you must be able to market your work, demonstrate to clients why a logo is primary and why they should choose you. You can be an excellent logo designer, but in order to flourish, you must begin to think like an entrepreneur and businessperson.

CG. Could you explain the work that is most close to your heart?

Hamed. I would say that the work that is close to my heart is one that I enjoy creating. Undoubtedly, my favourite projects are always with animals and I keep innovating ways to display them. With a lot of trial and error, you become an expert at recognising details and coming up with brilliant minimal ideas.

Some of my most creative and popular works have been created in under 5 minutes, but it takes years of practice to achieve that in that time. Currently, I’m really enjoying working on the face of a tiger – it is sophisticated, yet simple and clean.



CG. What does a day in your life look like?

Hamed. A normal day for me begins with a cup of coffee and ends when I pick up my children from preschool. I try not to work and instead spend time with my children and family. I prefer to keep myself active during the day and do a lot of things at once.

I schedule my days well and in advance. But, because my business is worldwide, I can have meetings at night as well, because somewhere the sun is shining bright, and the day has just begun.

CG. What are some challenges that you have overcome in the field? How can a designer overcome a creative block?

Hamed. I began designing logos only because I loved creating something so simple, yet so difficult – that is the biggest challenge. I did not do any of this to be seen or known. I have come a long way from sacrificing moments between my previously tight schedule of a full-time job along with that of being a parent to now making this my full-time living. The creative field is volatile, but that is the most exciting part.

During creative blocks, I just get away from my desk to do other regular activities like reading a book, taking a walk, or listening to music. This helps me revitalise to come back fresh to work well.

CG. Could you share any of the lessons that you have learned in the field?

Hamed. I am happy to be able to accomplish something I enjoy where I can get up every day and work with full zeal. It’s not worth living a life if you have to force yourself to do something you don’t want to do. Avoid excuses; you can always make a change and do something you enjoy.

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Changing jobs and switching fields never let Zigor Samaniego’s love for art die. It instead inspired him and gave him the strength to follow his passion and go ahead with what he really wanted to pursue in his life.

Being successful and achieving what he has today has not been an easy ride for Zigor Samaniego. Experienced much, from having tasted editing of videos in a post-production company and working in the stream of info architecture to designing websites and being employed by a video game company, Zigor was neither inspired to work nor was happy at heart.

Just be Inspired to Work and Happy at Heart


Just be Inspired to Work and Happy at Heart

He then took to freelancing as an artist and an illustrator which got him illustrating for some of the highly reputed brands like American Express, Nestle, Wired and their likes.

Though some of these opportunities gave him the chance to explore the world of 3D design and drawing, he still wanted his artistic freedom to let his creative mind and thoughts pour out of his imaginative brain in the way he wanted them to.



Inspired

Transforming Imagination to Impressions!

Zigor has always had multiple crazy ideas occupying his mind and conveying the same to his viewers’ works as his biggest motivation and inspiration. For this, he found 3D as the best possible way to express his thoughts and to give life to his imagination.

Though he plots the drawing from his mind, his artwork, from scratch to finish, is entirely digital inspired. Gone are those days when he would use the traditional tools of pen, paper and ink to unleash his creativity.



Inspired

Follow Your Own Style!

Comfortable and confident about his own style of working, he accepts requests and designs characters only which have the possibility to be designed in his way. It is a moment of pride for him when clients, amazed by his portfolio, call to hire him for their work to be delivered in his style. His style is defined by the cute appearance of his characters, merged with a slight amount of humour and fun, aimed at bringing a smile to the viewer’s face. Sometimes not knowing what to draw works best for him as the ideas develop alongside his doodling.

Nature, a Trigger For Art!

He credits his inspiration, innovativeness and ingenuity partly to nature and partly to his crazy thoughts. A nature-lover and enthusiastic about outdoor activities, he is influenced by the things he sees around him and sometimes draws inspirations for his characters and art work while trekking up a mountain.



Tips From the Master!

Enlightening the young ones with certain tips and tricks, he emphasises on the fact that having ones’ own style is a very important thing. In addition to this, the quality of the portfolio plays a very crucial and significant role in a creative’s life.

It is essential that the artist should remain faithful to his tastes and be very careful with the toxic customers wanting to change their style.

Inspired

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 


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Brice Chaplet aka Mr.Xerty from France shares his journey and insights as to what it takes to start out and establish oneself as a freelance digital artist and illustrator and create some surreal artwork.

Build Your Own Style to be a Successful Digital Artist!
Build Your Own Style to be a Successful Digital Artist!

CG. What according to you are the secrets to becoming a successful self-learning freelance digital artist?

Brice. No secret, it is all about ‘work, work, work!’ You have to practice yourself all the time and concentrate on what you do. In another way, you have to take some risks and explore new ways of creation. But you mainly have to build your own style day after day and stick to it!

CG. Where do you feel the digital artist is heading in 2018 as a profession?

Brice. It’s been 10 years since I’m doing this and, to be honest, I at times find it more difficult today than when I started to work and get new clients. We (illustrators, creatives) are probably a bit too many in the market and freelancers don’t get the recognition and exposure they deserve.

This may be because people believe that it’s easy to produce artworks since it’s computer-assisted. Also, I think digital related jobs are not so well-highlighted. 10 years ago, Graphic-designer or Illustrator was the thing to do to have a cool job (In my point of view, as a French digital-artist).

Build Your Own Style to be a Successful Digital Artist!
Build Your Own Style to be a Successful Digital Artist!

CG. What kind of a digital impact do you feel digital design and platforms will have on the next generation and its society?

Brice. We can already be said it’s everywhere around us and it will continue in this way. Youth are born with it and they will see this as a totally assimilated thing and continue to develop it more and more. But we have to keep in my mind that it is important to inject poetry and bring our souls and a bit of ourselves into the pieces we create, else it will lead us to a cold and boring world.

Build Your Own Style to be a Successful Digital Artist!

CG. What is the main idea behind your works and how do you conceptualise the composition?

Brice. It depends on the subject and the style I want to show. My style is very surrealistic and dreamy, with a worldwide cultural touch. I try to tell the story and illustrate my thoughts. I start writing some keywords on paper and a little story like “A little girl flying over flowers on a bird”.

Build Your Own Style to be a Successful Digital Artist!

Then I’ll draw a basic sketch, after which I’ll begin to work on the composition – first with Photoshop, using pictures I find on the stock website like Adobe-Stock or Deviant-Art or pictures I’ve already taken myself. It could also start from a cool picture (like a portrait) that inspires me and then I let my imagination flow – it’s more unconscious in this case and that’s how I can experiment with some new techniques.

CG. Also, what are the main software and tools you specifically use and for what purpose?

Brice. I use a Wacom pen tablet (to draw light and shadows for example) in Photoshop (since the 10th!), which is the main software I’m using to create my artworks. I also use a bit of Maxon Cinema 4D and Adobe Illustrator to create shapes and abstract elements and writings.

CG. How do you suggest other young designers can attain efficiency in their skills and ideas?

Brice. Be open; collaborate; read a lot of books and watch tutorials! Get feedback from friends and also from strangers who don’t know you personally and will be more honest in their critics! This is one way to grow as a person and even as a designer – it all then very naturally reflects and shows in your work.

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The beauty of women is pure and refreshing; every man would agree. Spanish illustrator, Gabriel Moreno, is no different. Charmed by the raw beauty and behaviour of the female form, his artworks capture them through graphic and elegant imagery to make a mark in advertising. He talks to us to tell us more.

The Beauty of Women
PREMIUM McWRAP

The Beauty of Women
San Gavino Mural

The Beauty of Women

Dirty Pink Beauty

CG. Your illustrations and designs are very eye-catchy. How would you describe your style as?

Gabriel. I’d say my style is best described as based in the fine arts but with digital platforms in mind. When you grow up drawing, it just develops naturally. In some facets it’s academic and in others it’s personality. When I choose a subject, I envision whether it will go well with this style that I’ve developed, letting the style define itself.

The Beauty of Women
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The Beauty of Women
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The Beauty of Women
FIAT500 CHINA

CG. What came first, the desire to work as an illustrator or as an advertising professional? How did you marry both? What were/are your inspirations?

Gabriel. The desire to be an illustrator was always first. As far as how I married them, when you desire to work as an illustrator I believe it’s like any other marriage. Sometimes you are on a high and sometimes you find the best way to stay together. Most of the time, the profession is completely fulfilling. Some days I’m more motivated to create than others. Therefore, I have my more artistic “hands-on” days and my less “hands-on” artistic days.

The Beauty of Women

DOLSON

CITRUS AND MANDARINE

The inspirations depend on whether the work is commissioned or personal. If the work is commissioned, the inspiration comes from the subject matter provided by the agency and/or client. If the work is personal, the response is much easier.

 

The inspirations come from women. I’ve always watched women and how they move, their beauty, how they interact with the public, how they interact with themselves, and most importantly how to translate that beauty into my own work in a way that enlivens both them and the visions I have of them.

Giraffe

Hare Edition

DONKEY

CG. Spain’s a very cultural and exquisite country. What Spanish elements do you incorporate in your designs, if at all any? How do you tweak your designs and illustrations according to international brands/clients?

Gabriel. Well, I come from Spain. So, in essence, Spanish culture naturally comes out of me in many ways. I suppose I can say that many of the women that I draw are from Andalusia and others have Spanish traits. However, the main elements that I look for are the eyes and mouth.

 

Many women have beautiful features and it’s just as easy for me to be intrigued by women from India, Italy, Greece, etc. I don’t necessarily feel that any of my work portrays “Spanish” characteristics bounded in culture or a particular Spanish method of approaching art.

COVER ILLUSTRATION

EROTIC STORIES BY JUAN JOSÉ MILLÁS

Regarding the international brands and clients, I adapt to the models given to me in order to professionally carry out the commission. There are always tweaks that need to be made to my style to correctly approach the subject matter. However, the style is the style. It deals more with how I want the visual aesthetic to turn out for the commission.

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SOLO EXHIBITION

CHFL_niñaFINAL.png

CHAMPIONS FOR LIFE

CG. What advice would you give to budding enthusiasts out there? What are your future goals and dreams that you wish to conquer?

Gabriel. I respond to this question by stating that you have to create a lot of work, and just keep creating. However, upon presenting your work in terms of achieving professional recognition, it’s best to have those 25 works that show who you most are. They must be your best work and transmit what you’ll bring to the art world. I have no dreams of conquering, I just wish to continue working in the illustration field for as long as possible.

Series of illustrations for the brand of shoes called Vögele

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 


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Lucas Wakamatsu, a Brazilian illustrator puts together a vibrant collection of illustrations that depict the stories and voices of different people. Through the course of this project, Lucas talks to people and empathises with their dreams, wishes, emotions and feelings to create reflective illustrations.

 

His illustrative style and beautiful compositions bring the personalities to life. The colours perfectly add to the story like mood. The attention to detail and texturing cannot be missed as they immensely add to the engaging experience.

 

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