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Advertising is one such arena where one can achieve as much as they’d like; provided, that they’ve got the skills, talent and of course the courage. Nasheet Shadani, believes it’s for every illustrator to make the most of this opportunity and create magical pieces that can manifest themselves as memorable communications.

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Poster for Vodafone India
Advertising
Poster for Vodafone India
Advertising
Poster for Vodafone India

If the Idea is the Soul of Any Work Then Illustration is the Body.

It is common belief that it’s tough for a fresh college graduate to walk in with a portfolio and land into advertising directly. Common notions are that one needs ‘contacts’ and ‘references’. That’s not true. A good portfolio is the key into this exciting world, provided that the work contains not only cool designs and illustrations, but strong and unique ideas behind them as well. Once you make your way in, the world is yours. And for an illustrator, it’s a very exciting place. There is a bit of illustration in everything you create, whether it’s a logo design, typography, calligraphy or even a photo shoot.

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Poster for Vodafone India
Advertising
Poster for Vodafone India
Advertising
Poster for Vodafone India
Advertising

Love Problems More Than Solutions.

Pablo Picasso once said, “God is really only another artist. He invented the giraffe, the elephant and the cat. He has no real style, He just goes on trying other things”. Once a new style is cracked, the job is done. Then it’s all about moving on to explore something new. It’s important to go for the best style that suits the brief rather than retro fitting what you are good at. It also depends on the brief, if the best solution is a minimal vector graphic then why waste energy and time in creating intricate miniature art?

Poster for Vodafone India
Poster for Vodafone India
Dancer Meets Potter, Dancer Meets Puppet. Surajkund Mela theme is used to invite people on behalf of Vodafone using vivid and vibrant illustrations.

Do the Doodle.

Whatever is the result, it all starts with a doodle. Never sit on the computer directly. It is always better to think, let your subconscious work on the problem then transfer your thoughts into paper and use that doodle as a building block. Remember that even though we’ve got incredible programs and software at our disposal, they can’t do the thinking; they cannot generate ideas. Surrounding yourself with interesting and creative things can help inspire. Whether it’s things you collect from your travels or simply dig deep into the rich Indian culture, design and artistic forms are all around us.

The Elves and the Shoemaker, Santa’s Gift and Wicked Harry.

What’s Stopping You?

Short deadlines, overnight work, client’s not so friendly feedback and budget issues are few things that, sometimes, stop us in doing great work. But it ultimately depends on the kind of brand you’re working with. There are clients like Vodafone who love illustrations and there are other clients who are more focused on photo shoots or stock images. Can you imagine Amul advertising without those funny illustrative ads? Once you figure out that illustration is the best answer to this brief then the real job starts to convince the client on the benefit of using illustration in that particular case. Illustration in advertising is very different from illustrations elsewhere. Here, every single line must serve a purpose and should add to that overall message.

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ORIYA, URDU, MALAYALAM. A campaign to promote the dying art of calligraphy.
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COUPLE. A print ad to show the ill effects of bad breath in a funny way.
Advertising
Illustration for Taxi Fabric

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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As designers, ordinary events shouldn’t be ignored, for in them lie inspirations and insights that everyone saw but never noticed. How good you are with tuning your eyes to your mind is what counts, believes Karthik M. He makes some interesting points that translate into how to notice things so that people can take notice of your work.

Periods
First Coffee
Poster for Easy Cabs
Adoption
Vichar (thoughts)

Beauty Lies in The Eyes of the Observer

Any creative journey starts with observation; the ability to see beyond what is visible and read between the lines. Different designers will have different tones in which they try and communicate what they perceive, whether it’s through mockery, humour or abstract routes. What’s important is to find a unique connection inside what you observe and bring that to life in a personal way.

Road Ritual
Government Job

One will realise that over the course of time, doing justice to yourself will help bring recognition, as your designs make way into websites, blogs and so on. Create work that instigates discussion. And advertising is a good place to learn how to do that because it always keeps you curious and makes you dig for insights.

Life. An everyday situation, shown with a unique connotation; one that instigates the viewer to think beyond what they see.
Apocalypse. An everyday situation, shown with a unique connotation; one that instigates the viewer to think beyond what they see.
Grope Spot. An everyday situation, shown with a unique connotation; one that instigates the viewer to think beyond what they see.

As Every Sight has an Insight

Pretty much so. Inspirations are many and they are hiding everywhere. It could be in a fight you’ve had with your partner that might trigger a chain of thought or sometimes as simple as how your pet curls up and sleeps It’s funny how something so small are like blips on a radar screen and which actually have the potential to manifest into great ideas. The underlying element is of course to constantly look for inspirations to invent and create.

Connect. A series of illustrations exploring grey areas of life in black and white.

For Illustrators, Advertising is the Best School

There are probably millions of people out there who can draw, who can illustrate. They love to tell stories, share concepts via striking visual form. For them, and their audience, it’s something that never gets dull. And that’s why, advertising is the perfect launch pad for great talent. It not only allows you to do what you do best, but also teaches you other key traits that are vital for someone in a creative profession.

Cover for Helter Skelter Book
Editorial Design for Helter Skelter Book, Hands
Editorial Design for Helter Skelter Book, SpeakingTongues

Advertising, helps designers see a bigger picture; one beyond the edges of their canvas. It not only lets you make things but also teaches you how to present your idea to the world. It makes you a thinker, a creator, most importantly, it makes you a doer.

Sorry State
Silent Killer
Smirking Salary. Sometimes, words can be great visuals as well, demonstrates this tongue-in-cheek design.

Published in Issue 24

Illustration For Advertising Special! Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Everything around us is the result of a design thought, conscious or unconscious. Diving deep into the story behind its creation inspires original creativity. Ruminates the young and promising illustration & design studio, LOCOPOPO, founded by Lokesh Karekar.

Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design

We Live in a Designed World

There is design in every object or thing around us. From a bus ticket to apparels, from roads to an entire city, and every single thing around us is designed. Good or bad, it has been “designed” by somebody. The environment that we grow up in defines our choices of colours, patterns, purposes and forms. As consumers we prefer for a certain kind of design. And as creators, we subconsciously play the role of a designer, conceptualizing a product according to our choices. This is the most fascinating fact about the world around us.

Illustration for Taj Vivanta
Identity design for Myoho - a fashion apparel brand
Identity and label design for SIX FIELDS wheat beer

Creating is The Best Way to Get Inspired

Inspiration can come from anywhere. That’s the most heard statement in the life of a designer. What we do with it shape up our creativity. Travelling is just a beginning to imbibe ideas. Scribbling, doodling, clicking photographs, recording incidents is the next step. As creative minds, we need to keep dabbling with the triggers so as to come up with our own ideas. This is what keeps the mind of an artist fresh, original and prolific.

Identity design for Mango Pickle
Collateral design for Mango Pickle
Collateral design for Mango Pickle
Coaster design for Mango Pickle
Collateral design for Mango Pickle

Our Roots Define Our Identity

Our culture has a rich reservoir of forms and content. As designers we should search within and dig out references that are related to our roots. But the quest doesn’t stop there. Being part of the larger global family, our job is to merge our design sensibilities with the international one. Keeping the composition and colour preference modern and the choice of figures and patterns Indian, or vice versa, we are actually contributing our bit to make our own art socially appreciable. It’s time we simplify, modify, create shapes and motifs inspired from Indian traditional styles and implement them correctly with proper use of colours.

Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital

Illustration is an Illusion

And of course, a beautiful one. It’s wonderful to observe how it seamlessly integrates into the central thought of the project at hand. Ranging from minimal and form based work, where the whole charm is concentrated in one form to very detailed, sometimes bright and vibrant imagery, illustrations are carriers of ideas and have no existence of their own. Trying to define style through one’s illustration abilities is a wrong approach. Rather, one should focus on one’s communication abilities and explore the preferred design tools.

Illustration for Jack Daniels
Packaging Design for Jack Daniels
Play card Design for Jack Daniels
Play card Design for Jack Daniels

Every Medium has an Inherent Wit

As designers our job is to give a contextual twist and make the humour relevant to the design. There is fun around us. We don’t even have to search for it. If our process of getting inspired is right, it automatically transforms into our works. Be it illustration, collage, clay modeling or even product design, the medium inherits this wit and automatically gets translated through the specific language of the medium. The human figures in my work often follow a feeling of caricature as that is what I imbibe from the human faces around me.

How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com
How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com

Be Original

Look around and you’ll find your voice resonating in one of the elements of your root, your own culture. Get inspired from it, and embark on the journey of finding your own language.

Illustration created for LAKME - Absolute Salon advertising campaign
Lifestyle Illustration created for Lodha Bellissimo

Published in Issue 04

This is a Inspiration Special. The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

 

 

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Creative Gaga - Issue 49

 

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Art is an expression of yourself, whether you work with a team or not, design is all about putting yourself out there. Thinking creatively, acting spontaneously and satisfying a wide spectrum is what Abhishek Sawant does and urges others to do. Here he talks on how to be part of a team while still maintaining own core self.

Working in a Team

Artists are best known for working alone; the brooding, silent type. However the same does not stand true for Abhishek Sawant who knows exactly how to be part of a group in order to deliver an innovative product. He believe that working individually allows the creative juices to flow, however working in an open board design environment promotes healthy competition, eventually leading in evolution of design sensibility.

An ironic advert of rejecting the best names in football business for creating the perfect fantasy!

An ironic advert of rejecting the best names in football business for creating the perfect fantasy!

How Can You Make it?

Art is an expression of yourself; what you feel when you see a gorgeous sunset over the horizon or the inspiration from the world around us. Don’t lower your expectations or under-estimate your calibre, for nobody knows what goes on within the head of the designer; all they understand is what comes out on paper. What will make you click is subject to individuality and Abhishek finds his way when he travels or discovers a solution in scribbles on blank sheets of paper. He urges you to be yourself; as that is something nobody can take away from you.

Dark humour used to depict the effect of thick soup.
Dark humour used to depict the effect of thick soup.

Now, Don’t Lose Yourself Along the Way

At one point in life everyone is faced with the doubt, ‘What can I follow in order to succeed?’ The answer is simple and it comes from within. There are no shortcuts to succeeding as an artist; all you have to do is be true to yourself and not bend before client briefs. Use them as a guideline but never lose yourself in the process. Detailed or minimalistic, enhanced human expressions or subtlety, monochromes or vivid hues; all of the basic design principles guide you and ultimately shape your work. Accolades will come and go; clients will do the same you have to live on with your brand identity so work on that first, others are sure to follow on.

The cool ones are invited to the Bombay Times after hour party.

Advert for the popular brand Airtel celebrating the friendship.

Make the Group Succeed

A team is as strong as the weakest link. While everyone is sure to put their best foot forward, the real challenge is to make everyone overcome the obstacles together and reach a point where the group and the client both are happy. Learning how to work with and for others can be what makes or breaks you, as individually brilliant artists also have to gel with others at some point in order to achieve their goals. Enthusiastic artists bursting with passion make confident partners who win Abbys.

Innovative Dietician Visiting Card
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CURRENT ISSUE
Creative Gaga - Issue 49