They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.
The purpose of art is to create a mood, to evoke an emotion, to drive an inspiration for the viewer but it means a whole lot more for the artist. Creating art is like an experiment, a new learning, an ...
