Create Simple Yet Effective and Memorable Design

Create Simple Yet Effective and Memorable Design

In such complicated times, it's all about being simple. Simple is effective when it comes to design, believes Lundgren+Lindqvist, a Swedish design studio. It's all about saying a lot more with a lot less. Engaging in a conversation, they tell us more on how they create effective and memorable design.

CG: Describe your journey as Lundgren+Lindqvist. What have been your accomplishments?

LL: When we started Lundgren+Lindqvist in 2007, our primary goal was to do what we love and stay afloat doing so. Now our ambition has grown along with our team, but we still want to do the best possible work. Over the years, we have had the opportunity to work with a great number of amazing clients, creating work that we can all be very proud of.

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