75 Years in Design - Down the lane of The Desi Branding
The Origin Tale
You can't really spell 'Design' without 'desi', can you?
The story of Indian brands is an arch of crooked neck watching over the bird's eye view and this tale goes back in time as far as the dawn of independence.
In the Era of Freedom - 1950s:
If we retrace our steps into the world of design, we find that the overlapping claws of creativity were, primarily, used to recognize the New India - the Independent India in the form of Ashoka Chakra. During the preliminary stages of newly won independence, design in India was attributed to national symbols, icons, etc.
Yet, slightly around this time, as the nation was enthralled by the newly accomplished spirit of freedom, Indian branding accounted for its first professionally curated brand design in the name of Air India. Established in 1946, the national flying carrier, Air India, introduced its remarkably iconic centaur logo commissioned by none other than J.R.D Tata.