Rebranding: Marking the New Journey of Aditya Birla Group

Rebranding: Marking the New Journey of Aditya Birla Group

Ranked among the top four Indian Design agencies by The Economic Times, VGC has designed the third and even more dynamic avatar of the Aditya Birla Group logo.

A new journey of the Aditya Birla Group (ABG) was marked by revamping the company branding. VGC lead and anchored this transformation across print and digital media. Keeping the original concept of the logo; a centrally placed sun radiating criss-cross beams as a symbol of hope, timeless values and boundless optimism of ABG. A partnership of 20 years between VGC & ABG has resulted in 3 logo developments for the company, each modernised to fit the legacy ABG.

VGC - Aditya Birla Group - Logo Evolution
VGC - Aditya Birla Group - Logo Evolution
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