News & Updates

This Innovative Logo Transforms Negative Space into a Positive Message of Ocean Conservation

Discover how Seaquarium Institut Marin's logo ingeniously employs negative space, symbolizing ocean conservation's positive impact. A design marvel that resonates.

Creative Gaga

The design world is buzzing with excitement as Seaquarium Institut Marin, a beacon of marine exploration and conservation, takes a plunge into a new era of branding with their stunning logo redesign.

Inspired by the aquatic wonders that the institute holds dear, the logo features a fluid and elegant portrayal of marine life, capturing the essence of the oceans in its every curve. The colour palette, a symphony of blues, echoes the vibrant hues of underwater ecosystems while invoking a sense of tranquility.

What truly sets this logo apart is its deft utilization of negative space. The clever use of negative space not only adds a layer of intrigue but also embodies the balance and harmony of marine life.

For aspiring and seasoned graphic designers alike, Seaquarium Institut Marin's logo is a masterclass in storytelling through design. It teaches us that a logo isn't just a symbol; it's a vessel for conveying a brand's values, mission, and aspirations.

But regarding the typography, there's a shared sentiment that room for improvement exists. "Perhaps rounding the letter ends instead of the current squared-off style would enhance the font's effectiveness. The logo's organic feel clashes with the font's sharp edges," one person suggests.

Pantone’s 2026 Colour of the Year is Cloud Dancer!

Animating Joys

Growing a Studio When Nothing Stays Still!

Life Beyond Design - Where Real Inspiration Begins

Brave Enough to Live Beyond Design

SCROLL FOR NEXT