India’s legacy brands are evolving, and Godrej Industries Group is a great example of how to do it thoughtfully. The company has recently unveiled a refreshed brand identity, marking a significant shift in how it presents itself for the future, while staying deeply rooted in its 125+ year legacy.
At the heart of this transformation is a new purpose statement:
“Crafting Tomorrow Since 1897.”
What makes this rebrand interesting for designers is that it goes far beyond a visual refresh. Instead of changing the well-known consumer-facing Godrej logo, the focus here is on building a cohesive corporate identity system.
This includes:
A custom typeface - GI Sans, designed to unify communication across businesses
A new visual language that works across industries, from chemicals to real estate
A sonic identity and even a signature fragrance, turning the brand into a multi-sensory experience
Modern branding is no longer just about how something looks, it’s about how it feels, sounds, and connects across touchpoints.
This refresh comes after a major restructuring within the broader Godrej Group, with the Industries arm stepping into a more independent and focused role.
The new identity aligns with ambitious growth plans and positions the group as:
More agile and future-ready
Better connected across its diverse portfolio
And more relevant to a new generation of stakeholders and consumers