Fever decided to rebrand in order to adapt to the rapidly changing media landscape. They aimed to shed the label of a "traditional radio station" and attract a wider audience, especially the digital-savvy youth. They also undertook a content revamp, focusing on user-driven curation, which empowered listeners to become active participants in the content creation process, rather than just passive consumers.

The new branding is visually and audibly appealing. The tagline "Happening Hai" exudes energy, reflecting the interactive and dynamic nature of the platform. The new logo is a visual symphony, with a subtle pencil tip symbolizing creativity, three parallel waveforms representing network expansion, and a mnemonic subtly incorporating the tagline, hinting at modernity and versatility. The vibrant colours of neon pink and purple that paint the digital canvas reflect the energy and enthusiasm of the target audience.