Typography

A Vibrant Tribute to India's Truck Art

Loud, bright, and exuberantly fun, Honk is a digital reimagining of the bold and boisterous lettering that adorns trucks across India.

Creative Gaga, Ek Type

A Modular Symphony of Style

Honk is a variable colour font from Ek Type. An extravaganza of form and colour, Honk is a modular system with ten distinct styles, shadows, and colour palettes. It embodies India’s colourful complexity, effortlessly oscillating between simple and subtle to over-the-top and ornate. This font doesn’t just speak; it shouts, honks, and sings with its varied styles, dynamic shape-shifting, and use of colour technology.

Read the full case study & much more in the Print Edition

Can You Brand a Rainforest?

Godrej Industries Unveils a New Identity!

Maxon Expands Creative Access with Free Tools and Mobile-First Innovations!

Hot & Wet: When Typography Starts Imagining a Better Climate Future

The Hidden Power of Standards and Compliance!

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