Drishti Maurya is an M.Design (Communication Design) student at MIT Institute of Design, Pune.
A conceptual branding project developed for a contemporary art exhibition. The visual identity explores bold typography, dynamic forms, and a flexible design system to reflect artistic expression and curatorial vision. Designed to extend across print, digital, and spatial applications, the project showcases an evolving, cohesive brand language for contemporary art communication.
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The project involved designing a 40-page zine adapted from the chapter. What is it about the Swiss? from Simon Garfield’s Just My Type. Created for a typography course, the aim was to translate Helvetica’s history and cultural impact into a compelling editorial format.
The zine evolved into a playful yet structured tribute to Helvetica, using clean grids, bold typography, and minimal layouts to reflect its Swiss roots. At the same time, experimental layering and textures introduced fresh perspectives, reinterpreting the typeface’s timeless identity through contemporary editorial design.
You can find Drishti's work here
Read more articles in the Print Edition of Issue 70