Ariba Fatima is a B.Design (Communication Design) student at Chitkara University, Punjab.
The Rebranding The Body Shop project reimagines the visual identity of the iconic ethical beauty brand to better reflect its values of sustainability, inclusivity, and natural goodness. The redesign focuses on a refreshed logo, refined typography, and an expressive colour system that feels both modern and rooted in nature.
Inspired by The Body Shop’s commitment to ethical sourcing and community care, the new identity uses organic shapes, hand-crafted elements, and tactile textures to evoke the brand’s connection to real ingredients and real people. The packaging, patterns, and visual language were developed to communicate warmth, trust, and authenticity, making every touchpoint feel inviting and human.
The Busy Belly – A Student’s Survival Cookbook is a publication design project created for students navigating life away from home. Inspired by personal experience, it features time-efficient, healthy, and easy-to-make recipes that encourage students not to skip meals despite busy academic schedules. The book promotes practical cooking with simple ingredients while emphasising the importance of health.
Designed in B5 format with 34 pages, it follows a journal-inspired visual style with textured illustrations, handwritten notes, and quick tips. A 5×6 modular grid ensures structured layouts, while warm, spice-inspired colours and playful typography create a comforting, relatable reading experience.
You can find Ariba's work here
Read more articles in the Print Edition of Issue 70