Colours can paint a good picture or spoil it altogether, literally. Graphic Designer, Meroo Seth, speaks about and elaborates upon her approach towards finding the essential colour combination in sync with the remaining elements of her work.
To connect is the calling.
Design plays a huge role in Meroo’s life; it’s a voice through which she finds expression. It not only makes her look at things differently but also manages to play with her opinions. Communicating complicated ideas simply; connecting with people, and making the world a beautiful place through appealing visuals is what spurs her. No doubt, she takes to an approach of fun, curiosity, happiness, and playfulness when working on her illustrations. She’s more than happy if her work can bring about a sense of delight in people, making them feel something good while solving problems as well.
Finding your own palette.
Colour sense comes with experience and the trial-and-error of playing with different sets of colours. She has seen her own colour palettes changing and evolving with time. Conversations with friends and strangers; meeting new people, and being open to new experiences are like finding a new colour palette, to Meroo. The process of building an unusual bridge between different observations and associations triggers insights and inspiration within her. According to her, emotion is the most important factor to consider while creating balanced colour palettes. That is why she avoids overusing a colour, while, many-a-times, the colour itself inspires her to create the design.
Creating the balance.
Colour is a powerful and important communication tool and is tied to religious, cultural, political and social influences. So, it’s not enough for a designer to use a colour merely because one likes it.
Colours communicate various meaning; even all colours combinations signify differently, evoking varied emotions and feelings when paired with another colour. So, she believes it’s very important that elements in the composition balance weight. For example, the thickness of a form, colour, texture and the kind of forms should also have a consistent style they follow. Sometimes, the form cannot say it all; the use and amount of colours then play an even more important role in communicating the idea.
Meroo firmly trusts that everything and everyone supports and relies on one another and that it applies in the case of colours too. Each colour change relies on what the rest of the colours and elements are. The shades and tones can be played amongst each other to provide an appealing look while balancing the elements of the composition.
At times, she isolates a colour to give it focus, so as to create a totally unique impact. Likewise, she also plays with light and shade to create an interesting mood. While choosing a colour palette, she comes up with a few keywords the palette should reflect when creating a mood board for a particular subject – for example, ‘happy, fun and bold’. Now, that’s sure to spread some smiles.
Published in Issue 35
The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who create promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it.
With many unique inspirations, advice and project showcase this issue is a must-have if you are interested in print design & want to understand the future of the same.
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