Colours can paint a good picture or spoil it all together, literally. Graphic Designer, Meroo Seth, speaks about and elaborates upon her approach towards finding the essential colour combination in sync with the remaining elements of her work.

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Using a unique strategy, the campaign for Soolantra utilises characterisation to depict the efficacy of the treatment and its ability to eliminate the symptoms of the chronic skin disorder – Rosacea once and for all.

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Graphic designer, Itu Chaudhuri, lets out his experience and insight in the field of branding. He expresses what goes into creating effective brands, and the various aspects or elements that play a role in the process.

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