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Advertising is one such arena where one can achieve as much as they’d like; provided, that they’ve got the skills, talent and of course the courage. Nasheet Shadani, believes it’s for every illustrator to make the most of this opportunity and create magical pieces that can manifest themselves as memorable communications.

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Poster for Vodafone India
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Poster for Vodafone India
Advertising
Poster for Vodafone India

If the Idea is the Soul of Any Work Then Illustration is the Body.

It is common belief that it’s tough for a fresh college graduate to walk in with a portfolio and land into advertising directly. Common notions are that one needs ‘contacts’ and ‘references’. That’s not true. A good portfolio is the key into this exciting world, provided that the work contains not only cool designs and illustrations, but strong and unique ideas behind them as well. Once you make your way in, the world is yours. And for an illustrator, it’s a very exciting place. There is a bit of illustration in everything you create, whether it’s a logo design, typography, calligraphy or even a photo shoot.

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Poster for Vodafone India
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Poster for Vodafone India
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Poster for Vodafone India
Advertising

Love Problems More Than Solutions.

Pablo Picasso once said, “God is really only another artist. He invented the giraffe, the elephant and the cat. He has no real style, He just goes on trying other things”. Once a new style is cracked, the job is done. Then it’s all about moving on to explore something new. It’s important to go for the best style that suits the brief rather than retro fitting what you are good at. It also depends on the brief, if the best solution is a minimal vector graphic then why waste energy and time in creating intricate miniature art?

Poster for Vodafone India
Poster for Vodafone India
Dancer Meets Potter, Dancer Meets Puppet. Surajkund Mela theme is used to invite people on behalf of Vodafone using vivid and vibrant illustrations.

Do the Doodle.

Whatever is the result, it all starts with a doodle. Never sit on the computer directly. It is always better to think, let your subconscious work on the problem then transfer your thoughts into paper and use that doodle as a building block. Remember that even though we’ve got incredible programs and software at our disposal, they can’t do the thinking; they cannot generate ideas. Surrounding yourself with interesting and creative things can help inspire. Whether it’s things you collect from your travels or simply dig deep into the rich Indian culture, design and artistic forms are all around us.

The Elves and the Shoemaker, Santa’s Gift and Wicked Harry.

What’s Stopping You?

Short deadlines, overnight work, client’s not so friendly feedback and budget issues are few things that, sometimes, stop us in doing great work. But it ultimately depends on the kind of brand you’re working with. There are clients like Vodafone who love illustrations and there are other clients who are more focused on photo shoots or stock images. Can you imagine Amul advertising without those funny illustrative ads? Once you figure out that illustration is the best answer to this brief then the real job starts to convince the client on the benefit of using illustration in that particular case. Illustration in advertising is very different from illustrations elsewhere. Here, every single line must serve a purpose and should add to that overall message.

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ORIYA, URDU, MALAYALAM. A campaign to promote the dying art of calligraphy.
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COUPLE. A print ad to show the ill effects of bad breath in a funny way.
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Illustration for Taxi Fabric

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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Acclaimed Illustrator, Nasheet Shadani, employs his experience and know-how in the field of advertising to inform us about the constantly transforming nature of the field; the factors influencing these changes, and the effects of this going advancement.

Like any other creative industry, it is about transformation.

This process of transformation has been much faster in the previous few years. The art of communication has evolved from being merely ‘announcements’ to real-time engagements. Earlier, it used to be very passive, but it is now becoming more and more active. These changes are based on the context of the social structure and related trends which existed then and the way they have become now, with respect to the current status of economy, technological leaps, means of communication, nature of aspirations and so on.

With the ongoing advent of improvised and more innovative technology, new media emerges as a byproduct of the changing scene, and with the evolution of new media, new languages and behaviours are formed and cultivated. Smart brands are those that are more open and quick in adapting to these upcoming changes. Each and every day, we are bombarded with more and more information and visuals, in all sorts of ways. Our brain automatically starts filtering information i.e. if an ad looks like an “ad”, it will be on the top of a person’s ‘ignore-this-list’.

Technology and the fast-paced culture is also changing the way we focus our attention.

According to a Microsoft research, the attention spans of people have dropped from 12 seconds (in 2000) to 8 seconds (2015). This demands a relook at how we are going to create advertising. Less text and more visuals that clearly communicate the point; videos that work without sound; messages that are delivered in the first few seconds, and worth-disrupting content are few of the advertising needs based on how people respond to ads these days.

India is coming out to be one of the fastest growing online populations.

This revolution needs to be smartly encashed. For example, on platforms like Facebook, a great idea from a small startup can reach millions of well-targeted people, through a single click. The future is going to be even more exciting.

Technology cannot save a bad idea.

No matter how technology-driven we become as a society, the pressure will always be on thinkers. A great idea put strategically across various media is the hack

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49