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There’s a palpable sense of expectation in the air as we enter 2022 and this is playing out in unexpected (but beautiful) ways in the design world.

Design trends from eras gone by seeming to be cycling back into vogue faster than ever before, and logos are getting bolder and less constrained as designers look to exercise full creative expression after almost two years of feeling cooped up inside.

We spoke to the global community of freelance designers at 99designs by Vista about what logo design trends they think will define the year ahead – here’s what they had to say:


Like them or not, the naughties are back with vengeance. While some may feel it’s way too early for a 2000s revival, design culture disagrees and a growing number of logos are leveraging this Y2K aesthetic. Featuring diamontes, bling, gothic fonts and plenty of pink, it’s a blend of emo, kitsch, grunge and hip hop all rolled into one – and it has an endearingly ‘cheap’ and youthful feel that’s brimming with the optimism of the era in which it was born.

Logo design by Fahrenheit 32 on 99designs by Vista
Logo design by spARTan on 99designs by Vista

Stretched and Continuous Lettering

In 2022, we’re seeing a growing trend towards wordmarks that play with stretched and continuous lettering as designers increasingly create customized typography to produce truly unique logos and visual identities for brands. Stretching singular or multiple letterforms increases the expressivity of the type, placing emphasis on different letters that mimic the vocal stress when read aloud. This technique directs the viewer’s gaze around the design and gives the mark an infinite feel – as if the word were to go on forever.

Logo design by bo_rad on 99designs by Vista

A Groovy Revival

Will the 70s ever go out of fashion? Logo design doesn’t seem to think so as we tend to see the decade revisited in different ways each year. This trend is categorized by its optimism and peaceful, laid back attitude – no wonder we’re seeing it brought back to life for 2022. Bold, saturated colours and curvy, bubbly letter forms bring minimalist layouts to life for some seriously smooth retro vibes.

Logo design by KisaDesign on 99designs by Vista

Blurred Logos

For 2022, we’re also seeing more designs that distort letterforms with blur effects to create movement in type. Whether that’s simply blurring the edges of a word or the whole mark, the focus here is less on readability and more on intrigue. This is all about creating an air of fluidity to give logos a 3D feel in 2D environments which also opens up the door to animation for digital assets.

Layered Elements

A new twist on an old classic, logos that feature layered, sometimes contrasting, elements are also rising to prominence this year. These designs take simple elements like geometric shapes and lines and layer them with striking washes of color. Again, readability comes second to aesthetics here with experimentations with color, patterns and line thicknesses creating unexpected interruptions.

Logo design by annalisa_furia on 99designs by Vista
Design by Hitsik on 99designs by Vista

Grunge Revisited

The 00’s aren’t the only recent decade to receive a revival in 2022. The pre-millennium 90s grunge aesthetic is also making a ferocious comeback as design rebels against the mainstream. Here we’re predominantly seeing wordmark logos that feature gritty typefaces to place brand names front and centre. The use of rough textures give these logos a handmade feel and the dark, moody colour schemes ooze of brooding energy.

Logo design by 99Spy on 99designs by Vista
Logo design by Maciev on 99designs by Vista

Scribbles and Sketches

While some designers are seeking solace in simpler times of decades gone by, others are looking to charming, child-like scribbles that infuse a welcomed innocence to logo design. While these sketches have an unfinished and raw feel to them, monochromatic colour schemes create an air of simple sophistication to logo designs.

Logo design by DaliakK on 99designs by Vista

Looking at these logo trends together, it’s evident that designers are keen to push traditional creative boundaries in 2022 – not only to breathe new life into styles of yesterday but give rise to innovative new ones too. They’re unpredictable and experimental, and something tells us they will be the perfect backdrop to the year ahead.

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Hamed Khan Haidari is an inspiring minimalistic logo designer whose works speak for him.

Hamed was once a full-time IT and tech professional. He made the shift from the technical side to being a full-time logo designer. His logos are minimal and effortless, yet look so modern and serene.

He creates minimal logos inspired by animals and everyday life. Creating the simplest versions of logos is in fact very challenging. Here is an excerpt of an interview, where he shares his journey with us.

CG. Your journey in the creative field is inspiring. Could you talk about how it began?

Hamed. I would say that my journey first began with my love for drawing. Even as a kid, I was very creative. Later on, around 2005 was when I began using digital mediums of expression like Photoshop. I was pursuing it on the side as a hobby until 2017. I am a self-taught designer and was working as a technical consultant when I decided to switch full-time.

CG. Your logo design style is very minimal. Why that inclination towards minimalism? What is the source of your inspiration?

Hamed. One of the reasons I utilise the golden ratio so frequently in my design is because I want my designs to be simple and have proper dimensions and geometry. It must be appealing to the eye while yet being easy enough for anyone to draw it from memory. When a logo is basic and uncomplicated, it is remembered.

My logos are primarily inspired by animals, but I also produce monograms and other types of logos inspired by everyday life – the internet, movies, images, my city, and literature. For example, if I’m designing an animal logo, I aim to make it as basic as possible, yet expressing and capturing its whole value.

“Minimal logos, though they don’t look complicated, are in fact the most difficult ones to make. Logo design is also evolving from sophisticated to minimal and simple, with them representing the brand everywhere.”

CG. In your opinion, what do you think are some skills that are required in the creative field?

Hamed. Open-mindedness, being a good listener and speaker, and a bubbling inspiration and drive to try new things are vital. You should love what you do. I believe that when you enjoy doing something, you don’t have to hunt for inspiration; it will come to you without any effort on your part.

Being a designer is only one feather in your hat. In order to succeed, you must be able to market your work, demonstrate to clients why a logo is primary and why they should choose you. You can be an excellent logo designer, but in order to flourish, you must begin to think like an entrepreneur and businessperson.

CG. Could you explain the work that is most close to your heart?

Hamed. I would say that the work that is close to my heart is one that I enjoy creating. Undoubtedly, my favourite projects are always with animals and I keep innovating ways to display them. With a lot of trial and error, you become an expert at recognising details and coming up with brilliant minimal ideas.

Some of my most creative and popular works have been created in under 5 minutes, but it takes years of practice to achieve that in that time. Currently, I’m really enjoying working on the face of a tiger – it is sophisticated, yet simple and clean.

CG. What does a day in your life look like?

Hamed. A normal day for me begins with a cup of coffee and ends when I pick up my children from preschool. I try not to work and instead spend time with my children and family. I prefer to keep myself active during the day and do a lot of things at once.

I schedule my days well and in advance. But, because my business is worldwide, I can have meetings at night as well, because somewhere the sun is shining bright, and the day has just begun.

CG. What are some challenges that you have overcome in the field? How can a designer overcome a creative block?

Hamed. I began designing logos only because I loved creating something so simple, yet so difficult – that is the biggest challenge. I did not do any of this to be seen or known. I have come a long way from sacrificing moments between my previously tight schedule of a full-time job along with that of being a parent to now making this my full-time living. The creative field is volatile, but that is the most exciting part.

During creative blocks, I just get away from my desk to do other regular activities like reading a book, taking a walk, or listening to music. This helps me revitalise to come back fresh to work well.

CG. Could you share any of the lessons that you have learned in the field?

Hamed. I am happy to be able to accomplish something I enjoy where I can get up every day and work with full zeal. It’s not worth living a life if you have to force yourself to do something you don’t want to do. Avoid excuses; you can always make a change and do something you enjoy.

It’s not hard to see why working professionals would despise automation and new-age technologies like machine learning and artificial intelligence. After all, these marvels of digital era are after their jobs, or at least that’s how it appears anyway.

It doesn’t help that new reports are released every now and then that only serve to instill fear in the people, such as the new PWC report that says that 38% of US jobs will be automated by 2030. In all fairness, these projections can be quite scary. However, do we really need to worry about our jobs? Let’s find out.

Logo Designers

Design Industry Today and Tomorrow

There is no denying that automation has its advantages which is why there are all kinds of AI-based applications in the design industry already. For instance, we have AI logo makers like Tailor Brands that allow small business owners around the world to create high-quality logos in a matter of minutes. The users don’t even need to have any kind of graphic design experience, and the service itself is quite cheap. However, human logo designers needn’t be afraid of these technologies.

Most industry experts believe that AI won’t kill jobs but rather create more jobs. It will also make jobs easier by taking care of the dull and repetitive tasks like automated email responses, record-keeping, accounts management, etc. According to a report shared by UK-based non-profit Nesta, creative jobs like computer programmers, designers, musicians, etc. are least likely to be affected by automation.

In the words of Hasan Bakhshi who is the director of creative economy at Nesta, “tasks that involve a high degree of human manipulation and perception will be more difficult to automate”. Since logo designing is also a highly creative job, professionals in this space don’t need to be intimidated by AI logo designers.


The following are some of the biggest reasons why:

Logo Designers

1. AI lacks Emotional Intelligence

It’s hard to argue against the significance of emotions in graphic design. Any marketer and graphic designer worth their salt will agree that emotions can take product design to new level. Since this is a domain where AI simply can’t match humans, at least for a long time, human logo designs will always have the upper hand.

2. Medium and large enterprises don’t have budget limitations

The main reason why AI logo designers are so popular today is that they can be easily afforded by budding entrepreneurs who have a limited budget but have to cover all kinds of other expenses. These small business owners can’t spend hundreds of dollars on just the logo design when they need money to build a comprehensive e-commerce platform, purchase inventory, set aside some funds for marketing, and then some.


Large organizations don’t operate on shoestring budgets. They can afford to spend some decent money on the logo design which is why they won’t be the customers of AI logo makers.

3. Some brands will always seek a “Human Touch”

There is something quite satisfying and natural about a human touch that it’s nearly impossible to create a world where it doesn’t exist at all. How else would you explain why so many people still shop from their favorite local stores even though there is an online store for every category where products are available in unbelievable variety and discounts that are hard to match?


It doesn’t matter how advanced we can make our programs like logo designers, there will always some brands that will want to explain their requirements to a human graphics designer, i.e. someone they can have discussions with and share ideas on an emotional level.


AI and machine learning are powerful technologies that will make our lives easier, there is no question about it. However, as long as will listen to songs, watch movies, and need spellbinding illustrations and logos, there will always be humans setting new trends and captivating our attention with supreme imagination and creativity.

Every year, the art of logo design evolves to meet the new needs of the business world — and the gap between old and new has never been bigger than in 2019. Logos that were once seen as modern and fresh now appear outdated and cliched, so designers are looking to the horizon to see which trends are up-and-coming for next year.

At 99designs, we’ve been analyzing the trajectory of logo design since we launched in 2008. Looking at the current state of design, we handpicked the eight logo design trends below based on our predictions for 2019. Some are advancements in past trends, while others are new stylistic choices that capture the public’s eye at this point in time. Take a look at how the trendsetters are already incorporating these techniques, and master them yourselves now while they’re still cutting edge.

1. Friendlier Abstract Geometry

Geometric designs like grids and big, blocky shapes strike a chord with people lately, perhaps because today’s tech makes the world seems more futuristic, or maybe a greater pull towards order and structure. Whatever the reason, logos with abstract geometric shapes are increasingly common, and in 2019, that movement is taking a sharp turn into new territory.

Logo - Polytrr logo]

Logo design by 99designs designer Ludibes

Logo - Hayespitality logo]

Logo design by 99designs designer CostinLogopus

The new geometric logos are taking a “friendlier” approach. Abstract geometry is inherently cold and imposing, sometimes even authoritarian. To compensate, designers are softening the visuals with techniques like vibrant colors (particularly gradients) and more inviting compositions. By combining “cold” shapes with “warm” colors and composition, logos can have the best of both worlds — a mathematical, futuristic look that doesn’t intimidate the viewer.

Logo - Wy’East Foundation logo]

Logo design by 99designs designer tgolub

Logo - Alo logo]

Logo design by 99designs designer bo_rad

2. Traditional Emblems

Not everyone is looking to the future for logo inspiration — many designers are looking to the past. Part vintage and part pedigree, the traditional emblems trend draws on centuries-old design tactics to make the logos of new brands seem old and established. For business-minded clients, this trend is a smart sales tactic: it suggests a brand’s authenticity to make them seem more trustworthy and popular, even if they just launched yesterday.

Logo - Copper & Cane logo]

Logo design by 99designs designer Sign²in

Logo - Rusty’s at Blue Logo]

Logo design by 99designs designer Jeegy™

The trend incorporates elements from medieval family crests and historic guild emblems, but designers can temper the degree of how “historic” it seems. If you’re hesitant to dive head-first into this style, you can give your modern logo a slight textured effect to add just a hair of that classic “authentic” feel.

Logo - Spruce logo]

Logo design by 99designs designer Agi Amri

Logo - Distillery 36 logo

Logo design by 99designs designer Project 4

3. Neo-minimalism

A few years ago, the digital space saw a widespread minimalist movement. Web designers especially took hold, not only because of the aesthetics but also because of the functional benefits. No matter whether you love or hate the style, you have to admit minimalism is more practical for the web: the simpler designs both load faster and look better on mobile screens.

Logo - Puracups logo]

Logo design by 99designs designer aarif ™

Logo - Devi Deli logo]

Logo design by 99designs designer sami222

The minimalist movement became so popular, the question for 2019 is how to make your minimalist logo stand out from other minimalist logos. Hence the rise of “neo-minimalism.” Essentially, it’s doubling-down on minimalism — using even less visuals, sometimes just lines or basic shapes combined in a memorable or thought-provoking way.

Logo - Skystone logo]

Logo design by 99designs designer Choni

Logo - Greentown logo]

Logo design by 99designs designer Agusbo

4. Contextual Logos (Responsive +)

Responsive logos have been growing in popularity for years now, but lately they’re being taken to the next level. Instead of simply adapting logos for different screen sizes and platforms, companies are creating logo variants better optimized for an array of different uses, both on and off line.

Logo - Vesper Hill logo]

Logo design by 99designs designer svart ink

Logo - Public Space logo]

Design via Sulliwan Studio

For starters, contextual logos include different versions to fit where they’re being displayed — a smaller logo for mobile screens or wearables, a colorless logo for fliers, a simplified logo that still looks good printed on clothing material, etc. But the trend nowadays is going even further, offering logo variations that cater to certain customer groups. This enables greater maneuverability for marketers, who can hand-tailor promotions using the logo that speaks to certain customer groups best.

Logo - Opera Ballet Theatre logo]

Design via Elena Kitayeva

Logo - Artist Brea Weinreb logo]

Logo design by 99designs designer goopanic

5. Intricate Detailing

One school of design is pushing back against the “smaller-and-simpler” mentality of contextual logos. A certain branch of designers is embracing the fine details, making logos even more intricate and complex than last year.

Logo - Honeybee Tribe logo]

Logo design by 99designs designer Maciev

How you utilize new details is up to you. Some designers incorporate line shading for a more hand-drawn look, others are simply adding in subtleties such as the feathers of a bird or individual strands of hair. This trend is not mutually exclusive either; for example, you can use it with traditional emblems (which were historically all hand-drawn), or with geometric shapes for elaborate patterned backgrounds.

Logo - Olivivo logo]

Logo design by 99designs designer olimpio

Just keep context in mind and save the details for spaces where they can be appreciated — an intricate logo won’t translate well on the small screen of an Apple Watch.

Logo - One Plaze logo]

Logo design by 99designs designer Jeegy™

6. Illusory Logos

On the heels of the geometric themes, people are also responding well to logos with optic illusions. The specifics are less important — logos could be blatant optical illusions, or could simply have small distortions to make them stand out. There’s a lot of room for interpretation with this trend, but as long as it pushes the boundaries and “looks cool,” it’ll suffice. Think of this trend as the 70s psychedelic style redone in the digital era.

Logo - Brickworks Australia logo]

Logo design by 99designs designer Milos Zdrale

Logo - Doppel logo]

Logo design by 99designs designer bo_rad

Logo - Tribe logo]

Logo design by 99designs designer ludibes

Logo - PS12 Logo]

Logo design by 99designs designer ultrastjarna

7. Integrating Negative Space

As a natural progression of recent years’ minimalist movement, designers have been incorporating negative space more and more. Lately, we’re seeing the emergence of actually using negative space to represent independent images within greater images.

Logo - Love at First Sight logo]

Logo design by 99designs designer cucuque design

Logo - Octopus logo]

Logo design by 99designs designer CostinLogopus

FedEx’s iconic “arrow” within the E and X was one of the original usages, but lately more brands are taking this idea and running with it. Aside from more stimulating visuals, this trend also benefits marketing — designers can use suggestive imagery (such as animal symbolism) and make monogram logos more visual by adding pictures within the letters. This trend is perfect for brands that want to add duality or extra depth to their identity.

Logo - Prinsta India logo]

Logo design by 99designs designer bo_rad

8. Overlapping Images

As we’ve seen with trends like illusions and geometric shapes, people are favoring more experimental visuals lately. In other words, logo designers must “think outside the box.”

Logo - Oak logo]

Logo design by 99designs designer bo_rad

One new visual trends that’s catching on lately is overlapping images. There’s not much to explain about the technique: you superimpose one element over another, sometimes to make a whole new shape in the shared area. You can be subtle about it like trendsetter PayPay, but more ambitious designers can build entire designs from the overlap to incorporate dual meanings just like with the negative space trend.

Logo - PopMint logo]

Logo design by 99designs designer Spoon Lancer

Most of the above trends are not mutually-exclusive — they can be combined to add new depths and dimensions individual trends couldn’t accomplish on their own. There’s ton of logo design inspiration headed your way in the upcoming year. The trick is figuring out which trends match your brand identity. Using illusory images might work well in attracting attention for niche or obscure markets, but they’d hold back more solemn brands by undermining their professionalism. Consider who you are as a brand before you decide which trends you will use to Create a Logo.

Thinking of how can a logo leave a long-lasting impression on the mind? Let’s dive into the ocean of inspirational logo designs and see what’s the best to keep the brand floating successfully!

Branding is all about creating an impression to survive, and this begins with a logo which personifies the brand, conveying its values to the users. With sudden and swift transformations of design trends in no time, it is quite a challenge to keep track and incorporate them. So, here we have enlisted some of the latest inspirational and trending styles for you to have a sneak-peek and get your brand all decked-up!


Responsive Logos

In todays world of infinite, to access a single solution from multiple devices, it is important for the logo to re-adapt itself to its display context, without loosing its original essence.

Experiment by: Joe Harrison

Designed by: Design.Studio


Animated Logos

A moving entity always catches more attention and also is more informative than a still entity. Brands, wanting to carve a niche for themselves in the market, are resorting to animated logos to convey their story in a smart, impactful manner.

Designed by: The Woork Co

Designed by: Beetroot Design

Designed by: The Woork Co

Designed by: The Woork Co

Designed by: The Woork Co


Colourful & Fun Logos

The technique of being bright and bold with a subtle yet effective element of fun is a witty way of capturing the attention of the readers. This sends out the message in a pleasant and entertaining way.

Designed by: Vadim Carazan


Negative Space

Having been floating around in the design market for quite a few years, negative space doesn’t seem to be losing its charm even now! Negative space in logo design is no more a plain space, but instead is juxtaposed with boldness of colours and the magic of geometric patterns.

Designed by: Vadim Carazan

Designed by: SeisTrece Studio

Designed by: Bureau Rabensteiner

Designed by: Andrei Traistă

Designed by: SeisTrece Studio



Monogram is the evergreen essential of logo design. Monograms, although, a reminiscent of the evolution of the brand and a souvenir of the brand-image, are being merged with the latest trends of bright colours, duo-tones and geometric patterns to be modernised and fit into the present day logo world.

Designed by: Andrei Traistă

Designed by: Vadim Carazan

Designed by: Ivan Nikolic

Designed by: Vadim Carazan

Designed by: Romain Billaud


Geometric Shapes & Patterns

Creating a brand statement is not just about words anymore, but is all about the amalgamation of words and minimal geometric patterns, thus rendering a brand its originality.

Designed by: Quim Marin

Designed by: islam biko

Designed by: Vadim Carazan

Designed by: islam biko



Gradients have been trending the market of the recent times and have also made their way into the world of logo design by being subtle and bold, in and out of sync, depending on the context.

Designed by: Vadim Carazan



With the trend of duotone becoming more and more popular, overlapping – a smart modification of duotones, is the new growing love in the world of logo design.

Designed by: Iris Valle

Designed by: Fontself Team

Designed by: Rosie Manning

Designed by: CaveLantern.

2017 has been a great year for design and has pleased us with bold, creative, fun trends. With 2018 on the move, we’re taking a look at which logo design trends will rise to the top in the new year. Whether you want to ride the waves of popularity and build a social media friendly brand, or be punk and move in the opposite direction, this information will help inform your logo design choices in the year of the dog. Let’s face it, the design world is always changing. So should you.

1. Logos Based on a Context

Up until recently, quality logo design was defined by guidelines which existed in a mere hypothetical space. Unfortunately, this way of thinking never acknowledged the dynamic world in which logos are actually applied. In 2018, attention is being given to how posters, business cards, signs, advertisements and packaging can inform the design of a logo. In a nutshell, the quality of a logo is actually relative to the logo’s surroundings. Seems obvious? It is!

Contextual logo
Logo designed to work well for a company which exists as an online store, via A Friend of Mine.

Contextual logo
Simple “J” logo with a heavy weight to work well on ephemera, via Savvy.

2. Embodying Architecture and Space

While we’re on the subject of surroundings, you should also take note of architectural inspiration in logo design as the year unfolds. Physical space has always been important in branding – despite every Apple store existing in a different building and space, they all “feel” the same. Recently, logo designers are finding ways to bring that “feel” into the logo. That’s right, logos are not only capable of capturing the look of a physical place, but embodying the feelings and concepts behind it as well.

Architectural logo
Logo based on architectural elements of hotel, via Fabio Ongarato.

Architectural logo
Logo based on monolithic contemporary arts center in Melbourne, via Fabio Ongarato.

3. Setting the Mood with Fun Logos

Don’t act surprised if you see a bunch of fun, wacky, silly and goofy designs pop up this year. While fun has always existed in logo design, the concept of fun has recently been unleashed into the design world to keep a smile on everyone’s faces through hard economic times. Fun is hard to resist. Whether it’s bright colours or cute characters, fun will keep the good vibes rollin’ in 2018.

Fun logo
Bright colors make this logo fun, via Föda.

Fun logo
Fun sparkles, via A Friend of Mine.

4. Deeper Exploration of Metaphorical Logos

The creative exploration in logo design reaches further each year. Based on recent designs, we can say that this year the sights for advancement are firmly set on metaphorical design. Designers are seeking out all the ways in which a thoughtful or clever metaphor can give more depth to a logo than visuals can alone. There’s no better time than now to get in touch with your metaphorical side.

Metaphorical logo
Visual metaphor based on the telegraph machine, expressing the exchange of information, via Mast.

Metaphorical logo
Metaphorical logo capturing the idea of surprises as well as concepts from Japanese culture, via Föda.

5. Snapping to The Grid

Since Josef Müller-Brockmann developed the fundamental theories on grid-based graphic design in 1981, grids have provided a backbone for countless works. Like any trend In logo design, grids have a tendency to rise and fall in popularity. With that said, due to their fundamental nature, they will never go away. This year expect to see a return to the basics and a healthy dose of grid-based logo design.

Grid based logo
via Föda.

Grid based logo
Grid based logo
via Bēhance.

6. Influx of Handmade Design

2017 saw a huge withdrawal from a digital-consumed design landscape. During the come-down, the friendly and inviting warmth of hand-drawn design welcomed us once again. Hand drawn design is an important tool for businesses aiming to avert the cold corporate edge, and let’s face it – in 2018 that includes most businesses. If you want to get on a client’s friendly side this year, try offering them a hand-drawn design concept.

Logo with blue hand drawn typography
via InHouse.

Logo with hand made letter forms

7. Typography with 3D Modeling

A wonderful addition to all the trends listed above is 3D modelling in typography. Given that this technique was never possible prior to the advancement of computer software, it’s an entirely new frontier for graphic design. How exciting! As software proficiency increases among logo designers, we will naturally see an increase in this style of design. If you’re looking to stay on trend this year, don’t hesitate to dive into some modelling software.

3D logotype
via Bēhance

3D logotype
via Bēhance

Now that you know which design approaches might rule the world of logo design in 2018, make sure to step back from these trends and see how they can inspire you and help your brand keep a modern look. Keep in mind that your logo has to be lasting and distinct. If you’re in need of a logo, 99designs can help you create one that’s timeless and relevant for your business.


Rebranding is the art of refreshing the existing and inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.


Everybody knows Fanta, and it has gone through a rebranding process recently. The bold, vibrant and orangey global visual identity of Fanta was initially re-imagined in paper-form, before putting it further to the digital process. This provided the much-needed base, approach, and direction to the rest of the branding process. A multitude of languages was applied by the way of Latin typography, alongside letterforms and logograms of scripts such as Japanese, Thai, Amharic, Korean and Arabic. This was done keeping in mind the fact that Fanta uses bespoke typeface created by hand, working across regular and extended weights, intending to be both natural and playful at the same time. The result, a young, trendy and expressive Fanta.


New Logo


Designed by Studio Koto


Relaxo has led the world of footwear in India for about 40 years now. Identifying itself as an ever-evolving brand, and to thus align itself with the simultaneously evolving consumer & state-of- the-art offerings, the brand decided that it was time for a rebranding/ makeover – a transformation validating existing values and infusing new and relevant ones.

Thus, the rebranding exercise focused on infusing a youthful and transformative spirit that felt important for the growth of internal and external stakeholders of the brand. The brand’s dynamism is now embodied in its forward-slanting ‘Blue Berry’ coloured letters, while a ‘Sunny Yellow’ coloured swoosh flows across it to signify a wave of transformation, optimism and positive growth.



Designed by Elephant Design


The Wipro logo is a bold and dynamic signature that proudly headlines the vision pursued itself. Its styling captures the sense of fluidity, resourcefulness, optimism, and creativity with which it approaches everything. The simplicity and elegance of the mark signal a keen intellect; one that is completely in synch with the world around itself – vibrant, aware and forward-looking. Building on the universal form of the circle, the radiating rings of dots around ‘Wipro’ suggest the many connections the brand creates for its customers.


Together, they convey a sense of outward motion propelling the organisation into the future. The colours of the brand-mark also speak of the company’s character, highlighting its reliability and authority.



Designed by Landor India


Instantly new, yet instantly recognisable.

The nation’s largest banking and financial services provider positioned its new brand identity as one designed to intended to depict SBI as a modern, progressive bank, ready to meet the financial needs of all Indians. The rebranding challenge was to arrive at a fresh perspective while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable.’


Combining the legendary SBI monogram with the abbreviated SBI word-mark was pivotal to the new identity. It made the brand more concise and modern, infusing new energy while retaining its core values. It was refined further for greater clarity and ease of use and was opened up for more breathing space, projecting the bank as more approachable.


For the word-mark itself (SBI), a modern Sans Serif typeface was further adapted to create a sense of weight and heighten the institutional feel. To connect to the monogram, a gap was introduced in the letterform B in the word mark, just as the monogram itself, thus creating a visual hook while also setting it apart.

State bank of India

The family of colours were been expanded for scale and play. The iconic SBI Blue was refreshed to make it more friendly. The deep inky blue symbolises trust and integrity. A youthful yellow has been introduced for contrast. The signature graphic, The Arc, will be used across every touch point of the brand, from media communications to signage, to marketing and advertising across platforms to reinforce the brand.

State bank of India

The nation’s largest banking and financial services provider positioned its new brand identity as one designed to intended to depict SBI as a modern, progressive bank, ready to meet the financial needs of all Indians. The challenge was to arrive at a fresh perspective while retaining the brand’s iconic stature. Strategically, it needed to be ‘”Instantly new, yet instantly recognisable.”

State bank of India

Designed by Design Stack


Yatra.com which caters to travelling/traveller needs to be decided to improvise on it branding to be more fluid, vibrant, friendly and thus reliable for the young, more outgoing Indian traveller. Branding elements such as tonality, communication, look and feel were taken into consideration while shaping and improvising upon the new red logo to showcase the richness of “the Yatra experience” and its expansive depth of product portfolio. The typography, at the same time, was likewise made to be of a flowing nature, thus symbolising easy, hassle-free and smooth movement, trying to replicate a relaxed form of travelling.



Designed by Clay Design Strategies