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The brand name, list of ingredients and description as well. How do you fit all this into a limited space and still make it all look organised and appealing? Well, that’s why we have packaging designers. Akim Melnik, a Packaging Designer from Belarus believes it’s important to keep certain key things in mind to help fulfil the purpose. In a conversation with Creative Gaga, he tells us about his design dogma.

Packaging
NOORBEST HIBISCUS DRINKS
Packaging
NOORBEST HIBISCUS DRINKS

CG: Your designs are mostly focused on branding and packaging. What is your design philosophy that makes you as a brand, stand out?

Akin. To describe the philosophy in words is difficult. It’s like a dream that you’ve had, you remember it, but just cannot describe it. However, there are some things that are always important to be aware of when designing for a product or brand. First is to meet the expectations and preferences of the target audience. Secondly, ergonomics and making sure information on a pack is correctly presented is crucial too. And lastly, you cannot create without knowing what’s already out there. Hence, competent analysis and research of competitive product packaging is a necessary step. Remember, that a good design can sell a bad product, just like a bad design can worsen the selling a good product.

Packaging
Silver Probe Vodka Decor Design
Packaging
Silver Probe Vodka Decor Design

CG: You have designed across a range of products, providing packaging in a variety of shapes. How do put yourself in the brand’s shoes? How do you know a juice bottle should look like a juice bottle and not like an oil bottle?

Akin. Sometimes you have to comply with existing stereotypes, and sometimes deliberately go against them. Much depends on the marketing objectives of our client. The client, brand and brief determine where you must draw the line.

Tea Package Design
Tea Package Design
Helsy Granulated Coffee

CG: Packaging and logo design have to be practical because they serve a purpose that has to be truthful and genuine. How do you balance practicality with creativity?

Akin. The primary function of packaging design is to appeal emotionally. Practicality comes second. Any task can be perceived either as a routine or as an opportunity to show their creativity. Good packaging design is a harmony of creativity and practicality, all done in a contained manner.

Packaging
Indian Instant Coffee Package Design
Packaging
Indian Instant Coffee Package Design

CG: When you started as a design studio, what was the most difficult part? How did you overcome challenges to become so successful? How do you reach out to the world?

Akin. The most difficult part when you’re just beginning is the inexperience and lack of knowledge about principles and techniques of creating high-quality packaging. Like in any other part of life, all these difficulties are overcome by everyday work done with full dedication. Experience is the best teacher and this process of improvement is endless and amazing.

ABC Juices Package Design
Gotovim Vmeste Spices Package Design
ABC Berry Jam Design
Olivia Mix Sunflover And Olive Oil

Published in Issue 22

This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

 

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Creative Gaga - Issue 48

 

Akim Melnik

Born in 1977 in Nalchik, Russia, Akim Melnik is a Packaging Designer based in Minsk, Belarus. After studying from the Belarussian Academy of Arts, he went on specialise in packaging design. Having worked in the largest printing house in Belarus, where he developed his skills, he then went on to create his own design studio in 2000.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

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Creative Gaga - Issue 48

 

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If you’re talented, you will be noticed. The world is full of freelance opportunity these days, just that one must know which and when to take one. A successful designer is one that find his/her niche in the design world, believes young illustrator Ashish Subhash Boyne. Here, he tells us how showcasing everyday stories in a refreshing manner can open doors to a ‘not so every day’ life!

Freelance
Character Design
Freelance
AGHORA.
Freelance
AGHORA.

Find inspiration in everyday things that are omnipresent

People often pass by without taking notice of things that they encounter every single day. For executing story illustrations, these are the places you need to look. The skill is to give mundane life a refreshing and ‘never seen or heard before’ appeal. Like Surmai that showcases the story of a small boy who lives near fishing docks or 100 Kisses that shows how a cup of tea passes through so many people of different backgrounds. Just keep in mind, the purpose of the work is to be understood by everyday people. The execution needs to be simple. Don’t forget that fantasy is all around and finding a unique niche is the key to getting recognised.

Freelance
AGHORA.
Freelance
AGHORA.
Freelance
Character Design
Freelance
Character Design

Education prepares the talent within you

Most people are born with certain talents that define their future. Ask any designer to take a peek back into their childhood; they’d tell you they loved things like drawing, comics and imaginative forms. As you go grow up and finally get into school to do what you love doing, you start to understand yourself better. The vague question of ‘what do you want to do?’ starts to become clearer. Illustration art needs high observation of the subject matter that needs to be combined with your skill to visualise and express the idea in a simpler way. Studying design helps you do that. It also leaves you an initial portfolio that introduces you to the outside world.

Freelance
Illustration for BAJAJ ELECTRICAL'S "Magic of Light "
Freelance
Illustration for BAJAJ ELECTRICAL'S "Magic of Light "
Freelance
DEATH TO LIFE
Freelance
Tribe Spirit Hunter

The outside world is a self-learning experience

The transition from a student to a professional is a gradual process where change settles in with time and comes the wider understanding of client needs, concepts and ideas. Hard work, dedication and passion are the three key attributes that you need to bring to the class every day of your professional life.

Freelance
SURMAI.
Freelance
SURMAI.
Freelance
100 KISSES.
Freelance
100 KISSES.

A satisfied client is a gateway to the freelance career

When you’re just about to start off to try and make a mark for yourself in the big world of design, often most people wonder ‘How do I do this?”. It’s simple. Concentrate on things that come to you. Whether it’s your first assignment or project it’s important to make each and everything you do unique and fulfilling as per the client’s requirements. The rest is history.

Freelance
100 KISSES.
Freelance
FIXTRAL CAMPAIGN ILLUSTRATION

Published in Issue 22

Dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and much more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Vivek Nag

Vivek Nag is based in Mumbai and is currently Faculty of Pre-Visualization and Comic Book Design at Whistling Woods International, School of Animation.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

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Creative Gaga - Issue 48

 

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Sanket Sanjay Khuntale

A graduate of L.S. Raheja School of Art, Mumbai, Sanket Sanjay Khuntale is a Mumbai based Commercial Photographer. He channelises his love for photography by shooting people and places aimed for advertising purposes.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorstfrom The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design

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CURRENT ISSUE
Creative Gaga - Issue 48

 

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Sometimes, unplanned things happen to be the most cherished. Like a work of art that is created with no distinctive thoughts or direction. Employing this random tool in her designs, Rohina Thapar gives us a glimpse into her black and white free-flowing world.

Rohina Thapar - Free flowing
ELEPHANT FISH WITH A CRANE.
Rohina Thapar - Free flowing
CATERPILLAR LADIES.

Like a flowing string of spaghetti, Rohina makes use of the timeless combination of black and white, to create designs dictated by spontaneity and randomness. Unique in her approach, most of her designs have no justification or meaning behind it. Rohina chooses to go with the flow of lines, letting them bring out the final form, before jumping in to steer it into a conscious dimension. The presence of rhythm and surreal thoughts and elements in her creations, offer a sense of completion even with the absence of colour.

Rohina Thapar - Free flowing
FLYING FICTIONAL DAME.

Published in Issue 22

This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

The Netherlands might be below sea-level, but when it comes to design, it’s right up there! Digital artist, Kevin Roodhorst, believes in developing concepts and working on a central element. Here, he takes us on a tour of his design that has helped bag various international exposure.

designer
ENERGY.

CG: Tell us about your evolution as a designer? What made you choose this career path? What do you enjoy most about what you do?

KR: I started around the age of 13, making a mixtape and album covers for artists I liked. After receiving a lot of positive comments I was motivated to keep photoshopping. I graduated in 2012 as a Graphic Designer and currently work at a post production studio called Souverein for almost 2 years. Becoming a designer was a natural choice. I loved how one can create in Photoshop and develop creative ideas. I enjoy the freshness and freedom that comes with this profession.

designer
VISION.

CG: Most of your designs focus on human forms and faces. Is that your style or is it coincidence? What are key elements you always use in every design? What are your inspirations?

KR: It’s not really what I would call style. I simply love working with eye catching elements or models and manipulating them furthermore. And it’s just a coincidence that most of the time it happens to be a beautiful female model with a mysterious expression. Beauty can never escape any eye, can it? And just like a central plot in a book, placing the element right in the center of the canvas helps in making the artwork hard-hitting and comprehendible. As for inspirations, surfing the web is it. There are plenty of inspiration websites floating around like: fromupnorth.com or abduzeedo.com or behance.net. Another thing to explore, that’s interesting and inspiring, is the work of other artists online.

designer
MESMERISED.

CG: You mainly focus on designing for advertising. How do you use your design to put your own idea into it? How much freedom are you given? How often do you feel restricted?

KR: The amount of freedom you get depends on the client and the brief. But most of the time, they want me to work on their project because of my style and strengths. Hence, the restriction is not so often present as much as freedom is. But at the end of the day, one has to understand that it’s not personal work and that appeals differently to each and every one. When the client comes back with feedback, changes need to be made even if you’re not satisfied with it. I guess this is a universal truth!

designer
FIORITURA.

CG: Being a freelancer at such a young age, how do you manage to get assignments and projects? Have you worked on some international projects?

KR: I’m glad to be living as a designer in the time of social media. As you might have already guessed, most assignments are obtained via social media, mainly Facebook and Behance network. Once you get your name out there the rest of it happens on its own. Before you know it, you become viral and at that point of time it doesn’t matter where in the world you are. That’s how my portfolio has assignments that are international. I regularly work for clients in Brazil and Canada.

designer
ONLY TIME.

CG: How is it being a designer in The Netherlands? Is there a lot of competition? How do you feel your skills and talent stand out from the rest?

KR: I think that I’m lucky to be a designer in The Netherlands because there are enough companies offering work and looking for talented designers. I didn’t noticed much competition when looking for work. It’s really important to start as soon as possible by landing a job with a design company instead of staying at school. In this creative sector, you don’t learn much at school. You have to figure it out yourself.

designer
ASTRONAUT.

CG: Where do you see yourself in the next five years? What is your dream project that you’d love to do at some point in life?

KR: In 5 years, hopefully I’m still working at Souverein with much more knowledge and experience! My dream project would be to work for a client such as Discovery or National Geographic.

designer
TRANSCENDENCE.
designer
TRANSFORM.

Published in Issue 22

This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad, Simran Nanda from Pearl Academy, Anisha Raj from MAEER MIT Institute of Design, Giby Joseph from Animation and Art School and much more. 

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Kevin Roodhorst

A self-made and self-trained creative artist, Kevin Roodhorst started his experiments with photoshop from the young age of 13 and soon after started freelancing. Much later, he enrolled in a 3 year design course in Amsterdam. He then started working fulltime for an advertising company for 3 years and now works in a creative advertising studio in Amsterdam.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and much more. This issue gives a fresh perspective of talented graduates and their unique approach to design.
Every designer wish to be independent and willing to jump into the word of freelance but most of them unaware of the fundamental challenges of the initial phase. So, we dedicated this issue to freelancers and interviewed some established and talented designers to dig deep for the expert advice.While illustrator Ritban Das, Pankaj Gole and digital artist Gajanan D. Nirphale shared their experience and advantage they get to be a freelancer. Kevin Roodhorst on the other hand, an experienced freelancer from Amsterdam, has recently shifted to be a full-timer with an Agency says “Freelancing is not all roses!” and shared the best way to survive as a freelancer.</p> <p>Lavanya Naidu, another expert freelance illustrator & animator, shared more specific key points to grow as a freelancer and manage the most crucial factor, ‘finances’. She also advises to start investing little amounts and save for the rainy day!</p> <p>This issue is packed with everyone’s share of advise for a freelancer while keeping it open for you to play as per your own rules. So, whether you are a freelancer or planning to be one, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!

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Ashish Subhash Boyne

A fresh graduate from Sir JJ Institute of Applied Art, Ashish Subhash Boyne is an Illustrator and Graphic designer based in Mumbai, who recognised for his work at an early age.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. Ashish Subhash Boyne, a student of Sir JJ Institute of Applied Art realised his dream while studying when he started doing freelance projects, which allow him to express his free thoughts. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

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CURRENT ISSUE
Creative Gaga - Issue 48

 

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