Branding
Experience This
Experience is what people look for in a brand. And it’s that very experience one has to create as a designer. “A good way for a branding exercise is to keep a holistic approach.” says Experience Designer, Samridh Seth. “The word experience doesn’t replace strategy, however, it makes it explode beyond the traditional approach of defining brands,” he adds. Here, he shares his unique approach that helps his work occupy a niche of its own.