All of us watch online videos every day on our computers, smartphones and even on smart TVs. There is a surge in the rate at which video viewing is gaining momentum. Today, over 300 hours of video are uploaded to YouTube every minute and above 5 billion videos are watched on YouTube every single day. And that’s just for YouTube!

Here, Jaseem Thayal Shareef, the CEO of WowMakers Digital Media Studio explains the benefits of having an explainer video on your website.

As per Cisco trends analysis, the video is projected to take up 79% of all internet traffic by 2018 and companies should leverage the benefits of this online video boom as it is not going to slow down anytime soon.

In tune with this trend, using animated explainer videos has become an effective online marketing strategy. More and more companies (both big brands and small companies) are innovatively using videos to their advantage. Explainer videos became popular in the last few years mainly because of its affordability and effectiveness in enhancing your business. Though explainer videos bring a whole range of benefits but here are the top 10 benefits of using it.

01 Clearly Conveys Objective

Using text to convey the product objective is a little tricky as it can be interpreted in many different ways. Explainer videos minimize the guess works and clearly explain the usefulness and basic function of a product or service.

02 Generates Interest in Consumers

More and more businesses are using visuals options such as images and videos to generate interest in their product as it is found to be very effective.

03 Intensifies Conversion Rates

According to Video Rascal study, over 80% of consumers prefer to buy a product if it is accompanied by videos.

04 Improves Ranking on Google

Websites with endless pages of block text and images are normally ranked lower in Google search. According to the Spork Marketing study, websites with videos rank much higher in Google’s global searches.

05 Increases Web Traffic

Going “viral” is a term that is closely connected to YouTube. Though there are no predefined ways to make a video “viral”, but many products have gained greater visibility through viral videos.

06 Helps Recall Information

More than voice or text, people remember what they see in a visual format. The average person remembers only around 10% of what they hear or read, but they remember 50% of what they see as per the Wharton Research Center study.

07 Brings Engagement

A multipage PowerPoint slide or a brochure with detailed text and pie charts are not effective enough to engage the audience. On the other hand, a well-produced explainer video with an interesting script and impressive visuals engages the audience in a better way.

08 Grabs Attention

When traditional web content and all those cool ideas are shown in an impressive video format, not only gives your website a cleaner look but also improves the chance to engage a potential customer.

09 Establishes Brand Identity

The prime reason that makes a customer come back to you repeatedly is the brand identity. It is important that the customer connects to your brand identity to gain trust and to make that happen; using explainer video is the best option.

10 Easily Sharable

An explainer video has a wider reach and it is not limited to just your website. People show interest in sharing the links of the videos they like.

Companies all over the world are creating videos about everything right from cause awareness to reviews, which clearly underline the gaining popularity of videos in marketing strategy. The promising future of video is waiting for you.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead


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Not everyone is able to look for the positives in the challenges and treat them as opportunities. Charuvi Agarwal was able to transform her challenges into strengths and carve a niche for her studio, Charuvi Design Labs.

The journey from the point of initiation to the present time of existence and functioning is a journey of learning and growth. We have with us, Charuvi from Charuvi Design Labs sharing the experiences of her journey.

Hanuman Suspended Sculpture of 26000 Bells, from “26000 bells of Light”.

CG. What was your inspiration to have your own setup and establish yourself as a brand in the design industry?

Charuvi. To go beyond what exists, to push boundaries and create a new level within the design space worked as an inspiration for us.


The idea behind CDL was to create high-quality animation and design work supported by installations, art in India and be recognized among the best in the world.

Hanuman Suspended Sculpture of 26000 Bells, from “26000 bells of Light”.

CG. How difficult or easy was it to give your dream of having your own set up a life in the form of Charuvi Design Labs?

Charuvi. The journey hasn’t been easy and never really is for any design studio!


In general, there are a few people (although now increasing) who appreciate high-quality content and are willing to patronize or support it. It was a struggle for us in the first few years, but as we learned more, we got better at what we were doing and found the right path.

Kavad - 16 feet Story book, from '26000 bells of Light'.

Today, we are a niche studio focusing on a unique stylised art-based animation, including AR and VR beside creating artwork worthy of homes, offices and museums.

A 3D animated musical film on Shri Hanuman Chalisa

CG. How did you manage to bring CDL to the point where it is today in spite of all the challenges that came your way?

Charuvi. The biggest challenge was to establish the right value in the mind of the clients for our quality of work.


The second challenge was to find and train talent. And the third was to find the right focus and clarity towards our work domains, be it 2D versus 3D animation or doing CG versus ad films.

A 3D animated musical film on Shri Hanuman Chalisa

I think as entrepreneurs and artists we need to be very clear about what it is that we wish to do and need to learn and evolve to do it better. At some point your client shall start valuing the expertise. And this has been our answer to these challenges.

Chotukool, Godrej. A still from a 3d animated film.

CG. What was the starting point for CDL to institute itself as a name in the market?

Charuvi. The starting point was our 3D animated short film ‘Shri Hanuman Chalisa’ which gave us the visibility of our work quality and design essence. The idea was to re-narrate a story in the most visually engaging manner.

ICRC’s Journey of Indian Soil, ICRC. A 2d animated film.

CG. According to you, what is marketing and its importance?

Charuvi. Marketing oneself is a combination of many things, starting with one’s overall quality of work, from honesty and ethical dealing with clients to being professional with your approach.

Sustainable Sugar-cane Initiative (SSI), GIZ. A still from a 3D animated film.

CG. What is that secret that still keeps you moving forward in the creation of CDL?

Charuvi. Wanting to create something new and better, exciting pieces of work which surpass the expectation of the client as well as satisfying for us is a major source of motivation to keep creating and growing.

Sustainable Sugar-cane Initiative (SSI), GIZ. A still from a 3D animated film.

Understanding what perseverance is and having a positive outlook in life definitely help in going a long way in ones’ journey.

Issue 44 - Creative Gaga

Published in Issue 44

Behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must read. Full of insights and inspirations from the best of the talents, this issue is waiting to reach your desks.


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