A Journey of Learning from Charuvi Design Labs
The journey from the point of initiation to the present time of existence and functioning is a journey of learning and growth. We have with us, Charuvi from Charuvi Design Labs sharing the experiences of her journey.
CG. What was your inspiration to have your own setup and establish yourself as a brand in the design industry?
Charuvi. To go beyond what exists, to push boundaries and create a new level within the design space worked as an inspiration for us.
The idea behind CDL was to create high-quality animation and design work supported by installations, art in India and be recognized among the best in the world.
CG. How difficult or easy was it to give your dream of having your own set up a life in the form of Charuvi Design Labs?
Charuvi. The journey hasn't been easy and never really is for any design studio!
In general, there are a few people (although now increasing) who appreciate high-quality content and are willing to patronize or support it. It was a struggle for us in the first few years, but as we learned more, we got better at what we were doing and found the right path.
Today, we are a niche studio focusing on a unique stylised art-based animation, including AR and VR beside creating artwork worthy of homes, offices and museums.
CG. How did you manage to bring CDL to the point where it is today in spite of all the challenges that came your way?
Charuvi. The biggest challenge was to establish the right value in the mind of the clients for our quality of work.
The second challenge was to find and train talent. And the third was to find the right focus and clarity towards our work domains, be it 2D versus 3D animation or doing CG versus ad films.
I think as entrepreneurs and artists we need to be very clear about what it is that we wish to do and need to learn and evolve to do it better. At some point your client shall start valuing the expertise. And this has been our answer to these challenges.
CG. What was the starting point for CDL to institute itself as a name in the market?
Charuvi. The starting point was our 3D animated short film 'Shri Hanuman Chalisa' which gave us the visibility of our work quality and design essence. The idea was to re-narrate a story in the most visually engaging manner.
CG. According to you, what is marketing and its importance?
Charuvi. Marketing oneself is a combination of many things, starting with one's overall quality of work, from honesty and ethical dealing with clients to being professional with your approach.
CG. What is that secret that still keeps you moving forward in the creation of CDL?
Charuvi. Wanting to create something new and better, exciting pieces of work which surpass the expectation of the client as well as satisfying for us is a major source of motivation to keep creating and growing.
Understanding what perseverance is and having a positive outlook in life definitely help in going a long way in ones' journey.