The design world is buzzing with excitement as Seaquarium Institut Marin, a beacon of marine exploration and conservation, takes a plunge into a new era of branding with their stunning logo redesign.
Inspired by the aquatic wonders that the institute holds dear, the logo features a fluid and elegant portrayal of marine life, capturing the essence of the oceans in its every curve. The colour palette, a symphony of blues, echoes the vibrant hues of underwater ecosystems while invoking a sense of tranquility.
What truly sets this logo apart is its deft utilization of negative space. The clever use of negative space not only adds a layer of intrigue but also embodies the balance and harmony of marine life.
For aspiring and seasoned graphic designers alike, Seaquarium Institut Marin's logo is a masterclass in storytelling through design. It teaches us that a logo isn't just a symbol; it's a vessel for conveying a brand's values, mission, and aspirations.
But regarding the typography, there's a shared sentiment that room for improvement exists. "Perhaps rounding the letter ends instead of the current squared-off style would enhance the font's effectiveness. The logo's organic feel clashes with the font's sharp edges," one person suggests.
