Apsara Refreshes Brand Identity

Apsara, the flagship brand of Hindustan Pencils, has introduced a dynamic new brand identity, complete with refreshed packaging designs that aim to unify its diverse product offerings. This significant transformation marks a new chapter for Apsara, reinforcing its commitment to quality, innovation, and a cohesive market presence.

The rebranding initiative includes subtle yet impactful updates to the Apsara logo, modernising the typeface while maintaining its recognisable essence. The revamped identity brings a consistent and vibrant visual language across all product categories, including art materials, gifts, and stationery. This cohesive look enhances the customer experience by offering a unified aesthetic, regardless of the product line.

For more recent rebrands, see the new brand identity of Speedo and Sonata's makeover.