Understanding Color Combinations In Typography

Understanding Color Combinations In Typography

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In the web design world, typography refers to the print design and require a few considerations such as font size, line height, and letter shapes. In fact, 95% of the information on a website is available in the written form (UX Planet).

But we can't ignore the fact that people love colours more than words. A sufficient colour combination can do wonders and uplift the feel of your website. In fact, good design can add value to your product.

A good colour combination can add life to a non-living object. On the other side, using the wrong colours can have damaging effects too.
Web designers can only inject the right colours in their typography when they are aware of the psychology behind them. This piece of content will help you understand how you can use different colour combinations in typography and deliver a more exciting web experience.

Why are Colours so Important in Modern Web Design?

Before we look into the process of discussing various colour combinations, it's vital to understand exactly why colour schemes matter so much.

After all, everyone thinks that it's the content that is important. And that's not true.

People love the content, but it's the overall web design and typography that captures their attention first. That's where the colour combination comes into play.

So, choosing the right colours means getting a chance of blowing visitors with your content.

A guide to using colour combinations effectively in Typography

Read on to know some exciting details about colours and build your own colour formula.

1. Directing Attention

Colours let web designers reduce passivity and monotonous, thus enhancing attention span. Studies suggest that when developers who use popular colour combinations to emphasize a piece of content or a particular feature, the attention level of users significantly increases.

Colours such as red, black, and deep blue stimulate the visual sense and help people remember the message.

2. Helps You Gain Readability

The right combination of colours will provide excellent readability which is a common factor for improving website user experience. Use strong colours over white or neutral background because using so many intense colours can divert the user attention in many directions.

Similarly, high clarity means the written content will make more sense and help with memory.

Remember that, the reason you're learning colour combinations and how it impacts customer response is to enhance user experience and boost conversion rates. So, whether people are aware of it or not, colours affect how our brain makes decisions.

3. Instills Strong Emotions

Without a doubt, colours instil certain emotions (positive, happy, angry or sad). For example, light blue and green colours muster feelings of serenity and calmness (I have discussed so many colours and the emotion they provoke in the next section).

If you are more into emotional marketing, use this 'Wheel of Emotions' and select colours that nicely pairs with the words that resonate with your brand. For instance, an organic skincare brand would represent itself with words like 'Gentle', 'Natural', 'Healthy'.

4. Pick Colours Based on Their Meaning

There is no evidence that supports a single system of colour meaning. But it is a widely accepted fact that some colours have different meanings in different cultures.

However, there are some colours that symbolize same meanings in different cultures (red colour is a sign of emergency and yellow as caution in several cultures) and sometimes different meanings in different cultures (white is a wedding colour in Western cultures but used in funerals in Eastern cultures).

Warm colours radiate warmth, passion, energy, and high impulsiveness. They draw attention and their inviting nature compel users to take action.

Many websites that deals with fulfilling do my assignment for me request of students follow this colour scheme because it promotes professionalism.
Cool colours usually portray peace, calm, trust, empathy, and professionalism. They are also associated with sadness but can turn off intense emotions such as anger.

Orange and Black

Orange is a very enthusiastic colour. It promotes friendliness, but when combined with powerful black, it promotes a lively and full of energy image. This typography colour combination is particularly well-suited for brands that promise on increased strength and performance like extreme sports, energy drink, or nightclubs.

Here's an example of the sportswear brand Nike using a black and orange colour scheme.

• Red and Yellow

There are numerous brands using the red and yellow colour combination for marketing their fast food. A lot of fast-food chains use red colour followed by yellow and orange. As discussed earlier red stimulates passion while yellow colour stimulates mental activity.
This colour combination makes people hungry.

Evergreen Black and White

The classic colours black and white are used by many brands like Adidas, Louis Vuitton, Disney, Gillette, Loreal, Gucci, Zara, Prada, and the list goes on.

Channel is one of them which also uses the same classic colour combination for its typography. If you browse their website, you'll see a lot of black and white images that maintain a consistent look of the brand.
All the text is in black colour, especially the call to action such as 'Add to bag'.

Add Neutrality and Balance with a Grey

If you are fond of black and white but want to add some neutrality, then go for grey.

Grey is a shade between black and white that can offer a clean and neutral look. It can appeal to sophisticated people easily. The brand that excessively relies on the combination of black, white and grey combinations is Apple Inc. If you see their website, their header is completely grey against a white logo.

5. Avoid Deep Green or Red Colour

Colour blindness (vision deficiency) is a commonly prevailing condition that affects 300 million globally (Iris Tech). Keeping this thing in mind, web designers are recommended to use a combination of cues such as colour and symbol to distinguish an important piece of information.

Plus, avoid these two colours alone because red and green colour blindness is the most common worldwide.

6. Don't Hesitate to Try Primary Colours

There are literally hundreds of colour combinations among which you need to choose two: one for text-based and other for the background.

If you are a beginner, I recommend you to begin with the easiest colour combination. For instance, pick a neutral colour for the background and a dark colour for the text or vice versa.

Take some inspiration from the search engine you use daily on your workstation and smartphone. Yes, I am talking about Google.

But there are other tech companies out there that are using the same colours, i.e. blue, red, green, and yellow. Using multiple colours means that a brand is highly innovative and don't follow the rules.

Communicate with Colours

Colour psychology has been the talk of the town since ages. Colours that work well in combination may not be as appealing individually. Now that' you've learned how different colours work together, what different colours symbolize, it's time to apply the correct colour combination to your website design and deliver your brand message.

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