What is the Epicentre of Your Packaging Design?
CG. You seem to have grasped the true essence of packaging, infusing a brand's personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?
Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn't complement the product.