What is the Epicentre of Your Packaging Design?
At times, we get stuck playing the tug of war between a client and designer so much so that we often forget about the product or brand in focus. Branding and packaging design expert, Petar Pavlov from Macedonia makes the product the epicentre of his thoughts and designs to create ideal protection and cover for them-just like our skin.
CG. You seem to have grasped the true essence of packaging, infusing a brand's personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?
Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn't complement the product.