6 Packaging Trends Tipped to Shape 2021
As the world shifted rapidly online during the pandemic, packaging design took on a whole new layer of significance as it became one of the only physical touchpoints between many brands and their customers.
While e-commerce creates a raft of opportunities, you lose the experience of walking through a store. As a result, designers and business owners around the world have upped the ante when it comes to delivering a high-quality and immersive brand experience right to consumers' front doors.
As 2020 draws to a close, creators in the 99designs community have mapped out their predictions for a few of the new packaging design trends that will shape 2021:
01 Packaging dressed in fine art
This trend has been gaining momentum among high-end products, but designers predict that it will filter into the mainstream in 2021. Drawing inspiration from paintings and textures inspired by brushstrokes, the goal here is to blur the line between packaging design and fine art to create something truly beautiful and unique.