VGC Balances Legacy and an Unique Identity for BITSoM’s Branding

VGC Balances Legacy and an Unique Identity for BITSoM’s Branding

Branding for an expansion can be challenging in the shadow of an established legacy. However, the solution may exist with the slightest reminder of its roots while allowing modern values to take hold.

The Education Sector's Elite

Backed by the Aditya Birla Group, the Birla Institute of Technology and Science (BITS) is a private university known for its high standard of education in science, engineering and research. Expanding the scope of their model into business education, BITSoM (BITS School of Management) aims to offer a two-year program at par with the leading business schools in the world.

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