Itu Chaudhuri

Itu Chaudhuri is the principal at Itu Chaudhuri Design (ICD), a design studio led by him and Lisa Rath. ICD’s practice spans identity, branding, product, print and packaging design. Itu is a lazy columnist, reflecting on design thinking, and the interface between design and everything else. He is a (reluctant) keynote speaker and has served as visiting faculty at NID. Deeply steeped in listening to classical Indian music, and selectively, science.