Minimalistic logos have become a trend for brands lately as they, apparently, give a neater and sleeker look. But Rolling Stone thought out of the box and went in a different direction. They have revealed a brand-new logo accompanying a refreshed website and the design’s notable for bringing back the shading that was previously jettisoned back in 2019.

XYZ came up with quite a few logos, with a flattened single-colour version, a simplified small-size version that had bigger letter spacing and a simplified shadow but at first glance looks like the full-size logo.

The brand chose a perilous option, but it has definitely refreshed the audience and the new logo’s resemblance to its old versions makes it instantly recognizable.