We can see a much more comprehensive look at the new brand identity. ‘Instagram Sans’ is a fun new typeface based around what Instagram calls the “squircle”. With the handwritten style that’s been around for a while, the new wordmark is a much more contemporary affair.

“We are bringing new energy and purpose to our colours, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community,” Instagram said in a statement.

This refreshed design would apparently help Instagram as a social platform “create more immersive and inclusive experiences.”