Illustration

Where Do You Draw the Line?

Liangliang Luo (Mushroom) is a London-based Chinese illustrator on colour, character, and knowing your creative worth.

Creative Gaga, Liangliang Luo (Mushroom)

Play First. Define Later.

Mushroom’s work is instinctive, featuring bold colours and expressive characters that blend typography and illustration seamlessly. Her journey, from motion studios in China to tech companies in London and now freelancing globally, focuses on finding what feels right rather than a fixed style. At its heart, her work embodies playfulness, with characters that evoke joy and colour that expresses personality, often stemming from a love for good combinations

London Adventure. A playful visual journey through London, blending bold illustration, storytelling, and vibrant characters inspired by everyday city life.

Ideas are Everywhere. You Just Have to Notice.

Her ideas come from everyday experiences - travel, books, nature, and small observations. Over time, she’s developed a habit of capturing these moments through quick sketches, now mostly on her phone. These fragments build into a personal archive that makes her creative process more intuitive.

Typography isn’t Added. It Belongs.

In her work, text doesn’t sit on top of an illustration, it lives inside it. Typography is considered from the very beginning, not as a final layer but as part of the visual thinking. Especially in commercial work, where logos and taglines are inevitable, this approach creates a more cohesive outcome.

Read the full article & much more in the Print Edition of Issue 71

Everyday Stories

Small Escapes

Not Everything Can Be Pitched

Designing for Momentum, not Moments

When Studios Refuse to Pitch

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