Time is one of those ideas we never quite stop thinking about - intangible, priceless, always moving. So when First Base Design Agency set out to create something inspired by time itself, the challenge wasn’t just visual. It needed symbolism, craft, and meaning layered with intention.
The team started with a simple, powerful truth:
Nothing we possess is more precious than time.
That insight led to the name Kaāl, taken from the Hindi word for time - rooted in culture, emotional in tone, and evocative enough to guide the entire design language.
Kaal takes the silhouette of an hourglass, one of humanity’s oldest symbols of time passing. Crafted from diamond-cut crystal, the bottle catches and refracts light, creating a fluid visual effect even though the form is solid. It feels delicate, luxurious, and timeless all at once.
Surrounding the crystal are three metal pillars, crafted to represent the past, the present, and the future.
They frame the bottle, but they also frame the story: reminding us how all three phases of time coexist in everything we create and experience.
Every material choice carries meaning:
Crystal → clarity, fragility, luxury
Metal → permanence and strength
Sundial → tradition, legacy, culture
The bottle is topped with an ancient Indian sundial, a beautiful nod to the earliest ways of measuring time.
The sundial doesn’t just function as a cap — it lends the piece a sense of legacy and cultural depth.