In India, meat buying experience has been attached with unhygienic and chaotic and a visit to the foul smelling local meat shop. But Zappfresh.com, a Delhi based startup is trying to modernise this whole experience into a more pleasing one with their online meat buying portal.

The brand-centric, Lopamudra Creative worked with Zappfreh.com, the meat selling start-up to create a line of honest and funny packaging for their range of products. With the concept of 'Meat has never been happier!' Delivered to your doorstep these boxes of happiness are sure to make you smile and cook up a delicious meal!

The concept tries to achieve the challenge of transforming traditional meat buying experience with complete reforming of packaging style. Each pack design simply represents the cut of meat and does so in style.

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