Case Study

Wrapped in Legacy!

With detailed filigree and a regal logotype, Chandan Mahimkar gives Monarch Legacy Edition a look that’s fit for royalty.

Creative Gaga, Chandan Mahimkar

Blending craftsmanship with heritage, the packaging for Monarch Legacy Edition Brandy evokes the essence of a time when exclusivity was the privilege of royalty. Designed by Chandan Mahimkar for OPEN Strategy & Design, the label is a visual tribute to refinement, featuring a bespoke logotype and a hand-drawn filigree that wraps the bottle in regal grace. Every curve and flourish reflects the intricate care behind the brand, setting the tone for what lies within.

The concept was clear; to give this fine brandy a presence as timeless as its blend. The product itself is crafted from a harmonious marriage of matured Indian and French grape spirits, aged for up to eight years, offering a deep, smooth experience rooted in legacy.

Design-wise, the focus was on elegance, detail, and balance. The classic typography, layered ornamentation, and warm, heritage-inspired palette communicate sophistication without excess.

Read more articles in the Print Edition of Issue 67

Indian Illustrators Anand RK and Charbak Dipta Earn Eisner Award Nominations

How AI Is Changing Product Branding for E-commerce Businesses

Everyday Stories

Small Escapes

Not Everything Can Be Pitched

SCROLL FOR NEXT