IPL - Night Riders
Case Study
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KKR IPL Campaign
Client: Kolkata Knight Riders (KKR)
Scope of Work: Brand film, communication collaterals & in-stadium branding, templates for digital assets.
Every year during the IPL, cricket unites people. It allows them to set their differences aside and come together to show their support for KKR. Thus, the entire campaign helped the true KKR supporter take centre stage with this message “you pray for us, we play for you”.
Dynamite Design team have been approached to create Kolkata Knight Riders (KKR) brand film and communication for the 2019 edition of the Indian Premier League (IPL), one of the world’s most viewed sporting events on television.
Taking forward KKR’s ‘Hai Taiyyar’ brand voice, Dynamite created a series of 16 bumper films to capture the mood of a KKR fan.
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