Client: Saltborn, also the makers of Simba Beer

Requirements: Brand Identity and Packaging Design

India is a market for brown spirits, largely dominated by whisky. However, over the past decade, vodka has gained popularity among younger, urban audiences. The vodka market is significantly led by brands like Magic Moments at the lower end and various imported labels at the higher end.

Challenge

Create a brand and packaging that stand out on cluttered alcohol shelves, with limited shelf space and marketing restrictions.