Most health-food brands play it safe - muted palettes, earthy tones, and a familiar “organic” look.
But Baya Baya flips that.
The brief was to design a brand identity for Baya Baya, an acai bowl brand that feels fun, tropical, and premium. The identity needed to work across packaging, menus, and social media while standing out in a competitive health-food category.
Most health-food brands follow a muted, eco-organic visual language. The challenge here was to break away from that sameness and create something vibrant, while still maintaining a sense of refinement.
The identity uses a combination of saturated pinks and soft cream tones. This creates a balance between boldness and warmth, allowing the brand to stand out without appearing loud or inexpensive.
Read the full case study & much more in the Print Edition of Issue 71