The name Devalok comes from the Dharmic Philosophy. However, as "Lokwasis", we don’t see ourselves as creators. But we see ourselves as mediums of expression, as people in service of something bigger than ourselves. That’s why we regard ourselves as craftsmen and not creators.

When we call ourselves Lokwasis, we’re not referring to ourselves as Devtas. We’re definitely not design Gods or Gods of any kind. Devalok, to us, is not a claim to greatness, but a reminder of our role: to channel, shape, and honour the ideas that the universe passes through us.

The universe is always in motion - creating, sustaining, evolving. We see design as part of that rhythm. A cycle of refinement where ideas take birth, blossom, fall apart, and come together again in their strongest form. That’s why our work is rooted in care, curiosity, and questioning. Why we craft not just from skill, but from intent.

Our philosophy is simple: “from the soul, we craft.”

And that grounding shows up in everything we do. Whether we’re designing a product, building a brand identity, or setting a strategy in motion, the value lies not just in how it looks, but in what it means. The work, for us, is always personal, always purposeful.

Our work begins long before a design takes form. Some clients arrive fully aligned with this way of thinking. Others come in with questions, unsure of what a design studio brings to the table. In both cases, we consider it part of our responsibility to communicate the thinking that guides our craft.

We believe that how we present our work is as important as the work itself. The soul of the work isn’t always visible at first glance. That’s why we sit with our clients, take our time with new ideas, and walk them through fresh directions their brand could take, so they can truly see the thinking, care, and strategy behind what they’re investing in.

Brand naming is more than just picking a placeholder; it’s about creating a memorable identity. We investigate a name’s phonetics, cultural roots, meaning, and emotional tone, considering its impact on various audiences and its adaptability across platforms. Each name should feel like the obvious choice by the time we present it, whether it originates from language or unique combinations.

We approach the same depth with visual identity, packaging, digital products, and storytelling. In the design world, people often say, “Sell the story.” We prefer to tell the story.

Clients often say they had never seen their own brand so clearly until we reflected it back to them. That clarity comes from how we tell the story behind the work. For us, this is not performance. It is an act of translation, converting months of cultural research, symbolic exploration, and strategic decisionmaking into a form the client can feel and understand.

The goal is to give the work meaning. And when clients begin to see that for themselves, that’s when they understand what they are truly investing in.