Inspired by the name “Rose,” the logo subtly blooms into a compass—its petal-like forms echoing knife cuts in dough. It’s a clever nod to artisanal baking and to the brand’s positioning: Guided by taste, rooted in the land. Every design choice honours the bakery’s values—sourcing locally, staying true to ancestral methods, and celebrating flavour as a guiding force.

The visual identity goes a step further, blending creativity with craft. Think textures made by rolling inked bread and pastry slices—a tribute to old-school printmaking and the honest beauty of handmade work. It’s a brand experience you can almost smell and touch.