Gone are the days when Illustrators used to take the back seat in the advertising world. With things today, they’re emerging as the forerunners of some amazing and memorable communication that is being recognised. No doubt, clients, like OLX and Docomo, are exploring this valuable
'Brand' is termed as the prestige of your company. The procedural and pre-planned strategies for the betterment of a brand are determined as the brand strategies of the company or an organisation.
Acclaimed Illustrator, Nasheet Shadani, employs his experience and know-how in the field of advertising to inform us about the constantly transforming nature of the field; the factors influencing these changes, and the effects of this going advancement.