Rusbury is a great example of how to brand a sweet and savouries store in today’s contemporary times. Sukkrish AADDS, a Bangalore based creative agency founded by Shreesh Shankar, gives an interesting twist to the branding (visual identity).
The Brief and Challenges
Rusbury is a sweets and savouries brand operating out of Bangalore. The brand needed a unique visual identity that would help it stand out from the clutter. The identity also needed to appeal to both, the existing customer and their target audience.
When you think of a sweet and savouries store the image that comes to your mind is a traditional shop with all its aesthetics. Sukkrish AADDS decided to break away from convention to create a unique and contemporary identity for Rusbury.
The bold yet simple logo and motif itself is a blend of western and Indian culture with the introduction of the Devanagari script. The colour palette is kept at a minimum with red, white and black. The majority usage is that of white and black, with the red colour judiciously added at places.
The team makes great use of illustrations to create a feel and mood for the brand. The illustrations capture the very Indian vibrant and cheery vibe. Yet the balance of solid white and red keeps the overall branding contemporary and sophisticated.
The final visual identity is versatile allowing several possibilities and scope for play.
Published in Issue 48
A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.
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