Engaging Visual Communication through Basic Shapes
Veteran Illustrator and designer, Anant Kulkarni, takes us through a visual journey by illustrating and explaining how imagery is a powerful tool of communication. He describes how one can keep an audience intact and engaged through the still medium.
CG. What is the main intention or idea you desire to achieve through your work?
AK. It is my responsibility to get as close as possible to the audience, communicating through visuals. So, I always keep myself engaged in creating visuals that are a part of my study, besides assignments. This practice really helps every creative person, whether a student or professional. I try to express my views through every picture, conveying the same message through different visual solutions and like to keep my audience engaged in the visuals, maintaining their curiosity. As every artist has his/her own way to express, in my case it is visuals, and visuals only. I look up to each day as a new challenge and start thinking of something new!
CG. What role do aspects like geometry and symmetry play in your visual works?
AK. I’m always searching for new things to execute through visual forms. Geometrical design patterns are a part of my study – a technique developed over years of consistent practice. Though I don’t know much about technical geometry, except the basic shapes such as circles, squares, triangles, hexagons, lines etc. provoke me to explore them in all possible combinations. I started creating very simple forms, and it became a habit while trying to convert objects into forms, using geometrical shapes. Symmetry and asymmetry are principles of design, but I ignore these terminologies while working, as they may disturb my visual thought.
CG. How do you choose your colours and apply them to be balanced across geometric patterns?
AK. Visual concepts and drafting are very important; colours come later. The use of colour has its own purpose, and it depends on various factors. Of course, it is a choice of the artist, as to which colours to choose as per the concept. If you observe, a lot of famous artists can be identified through their colour palette. The use of colours helps to enhance the beauty of your visuals. Some artists use and apply particular colours to convey messages and create moods. I try to keep my designs bright, eye-catching and more attractive, but I give maximum attention to the visual form. The only care I take while using colour is to not disturb the image.
CG. What, and how much, does proportion contribute to what you wish to execute?
AK. Proportions, in my illustration and compositions, play a vital role. They are a part of design principles, too. When I plan composition, I always think of it as a sequence – “What is going to be seen first? ‘What has more emphasis?’ I then think of other related visuals that would keep the audience engaged through the entire picture. Harmony, movement, and size of the forms are other important aspects of design.
CG. How necessary is the white of the background in your illustrations?
AK. It is very important. Positive and negative spaces are the two main important aspects of every composition. This helps you enhance and beautify your image. Leaving white spaces in design, or any picture or composition gives relief to the viewer to grasp the image very easily. White spaces help a lot in finding out the subject in a clear manner, even in text, if you have proper spacing; it helps in reading more comfortably. In the end, it provides the all-important visual comfort.
Cover Designed for Issue 39
As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!
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