Art of Sool
Art of Sool

The Magic Of Collaboration!

Marc, Claudio, and Nicola came together to create the larger-than-life collaboration, Art of Sool. They talk to us about their passions, challenges and future plans.
Hot Days
Hot Days
Toolip. Warsteiner Tulip by Art of Sool
Toolip. Warsteiner Tulip by Art of Sool

Marco, Claudio and Nicola, the artists of Art of Sool, had always been interested in art. But it was only during their undergrad at the Academy of Fine Arts did they join forces. Fortunately for them, drawing was a natural instinct that turned into their career.

Speedy Turtle
Speedy Turtle
Mambo Jungle Wall
Mambo Jungle Wall

In 2010 the crew, Art of Sool was formed. While hunting for the right name, they decided to pick something that connected with them. They chose the word ‘soul’ and turned the ‘u’ into an ‘o’, to make it theirs. In the end they found something unique, personal and quirky, just like their art.

HumanSool/ BoosterSpirit. Booster customised by Art of Sool
HumanSool/ BoosterSpirit. Booster customised by Art of Sool
Arts Attack, Art of Skull, Human Soul
Arts Attack, Art of Skull, Human Soul

They work on a wide range of media. Some of the media include wall graffiti, canvas, wood, t-shirts prints and so much more. The process for each media is intricate, and they work with meticulous care.

YellowJam’s Club
YellowJam’s Club

Speaking of their work, the artists take great pleasure in working with brands. Even if the project is difficult or rigid they take it up for the visibility. Between these projects they like to do their personal work as this gives them the freedom to express and explore freely.

Bleargh
Bleargh
Looper
Looper

It also helps them evolve their technique. With their personal projects they try communicate their messages in unique ways, messages that are otherwise restricted by social norms.

My little ball
My little ball
Art of Sool for Clipper and Dolly Noire
Art of Sool for Clipper and Dolly Noire

Establishing the Art of Sool did not come easily though. The first big challenge they faced was to live by what they did, and then to monetize it, something they still struggle with. The other challenge was being recognised for their style. They hustled with many gigs pushing their work through different media like t-shirt print, graffiti and canvas. Slowly and steadily with their network they became known.

Wall of Giants Jam 2018
Wall of Giants Jam 2018
Pirate
Pirate

The third big challenge was being known on the world stage. Fortunately they met Mr. Wany, a famous Italian writer, who invited them to Amazing Day, a famous jam in Milan. From then their work increased and there was no looking back. They plan to venture into e-commerce soon; this will probably be their new challenge.

Wall of Giants Jam 2018
Wall of Giants Jam 2018
Sunday Morning
Sunday MorningArtwork by Nick Neim, from Art of Sool crew

Working collaboratively for years is not easy. The artists understand this and explain that the reason why it works for them is because they have learned to listen to each other and focus on the best solution. They believe in ‘freestyle of opinions’ and this helps them to work together.

Art of Sool
Art of Sool
Gotta Bubblegum
Gotta BubblegumArt of Sool for Blend Festival (Wall2)
San Jorge y el Dragon
San Jorge y el Dragon

The advice they would like to give young designers is to feel free and be yourself. Be brave, decide for yourself, keep thinking about what you want to become, and success will be yours.

Winter Is Coming
Winter Is Coming
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